The Hindu Business Line : P&G, CSIR tie up to create breakthrough innovations

PROCTER & Gamble, US, has entered into a tie-up with the Council for Scientific and Industrial Research (CSIR), to support acceleration of its `Connect and Develop' (C+D) strategy launched in India in September 2003.

An letter of intent was signed between Dr Shekhar Mitra, Vice-President, Research & Development, P&G, and Dr R.A. Mashelkar, Director-General, CSIR, at the CSIR Headquarters in New Delhi.

The partnership will lead to a range of collaborative research, using the rich and varied expertise of both the organisations, for mutual benefit. These would cover beauty care, health care and fabric & home care areas among others. The objective of the new strategy is to explore external collaborations to meet the company's global innovation and knowledge needs. This vision of C+D is to help enhance the existing global R&D strength through collaborations and to deliver superior products, cost effectively to consumers.

The $50-billion company P&G believes that India's intellectual capital, technical and scientific expertise, and its world-class centres of excellence will create a unique opportunity to accelerate P&G's innovation capability. Dr Mitra said, "We are confident that our partnership with CSIR and the combination of our institution's knowledge resource will help us create breakthrough innovations. CSIR's strengths and experience will expand our ability to tap into new, breakthrough technologies and product opportunities that better serve the needs of our global consumers.''

Dr Mashelkar said, "We believe that P&G is one of the world's most innovative companies using cutting-edge technology across all its products and services. With this tie-up, we look forward to providing even greater value to P&G in the field of research and technology in products and services.''

The company is establishing a C+D hub in Bangalore, headed by Dr Arun Viswanath, Associate Director, Corporate R&D, to help develop collaborative partnerships with various Indian organisations including research laboratories, academic institutions and companies.

Dr Viswanath said, "P&G's tie-up with CSIR will benefit our respective organisations to leverage each other's technology strengths. India's intellectual capital in science and technology has a lot to offer — and we are very positive about our productive collaboration, as we establish our Connect & Develop Hub in Bangalore.''

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