The Hindu Business Line : Sunday, August 01, 2004

ADVERTISING
FMCG cos turn aggressive on adspend
THE airwaves are flooded with commercials for soaps, detergents and shampoos with FMCG companies back on a spending spree on advertising. Proof of this can be found in the June quarter results of major FMCG companies. Advertising and ... More

New AAAI President
NEW DELHI: Mr Srinivasan K. Swamy, CEO of R.K. Swamy BBDO, has been elected as the President of the Advertising Agencies Association of India (AAAI) for 2004-05. Mr Prem Mehta, Chairman and Managing Director, Lowe India, is elected as ... More

Brand Quest

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BIMSTEC enlarges scope beyond economy, trade

Forex reserves decline sharply by $1.53 billion

Looking back
Jul. 25-Jul. 31
Jindal Stainless bets big on steel furniture

Dr Reddy's alters business strategy for US — To focus on specialty segments

Idea, Hutch launch hi-speed data services

Asia Cup garners less ad revenue than Indo-Pak series