MARKETING
IPR
Raymond gets interim order in trademark case
RAYMOND Ltd has obtained an ad-interim order in it's favour, in a trademark and corporate infringement suit filed in the Bombay High Court, against Bhilwara-based manufacturer Raymond Collection India Private Ltd (RCL), a Raymond Ltd ...
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ADVERTISING
Euro RSCG bags Veedol account
AFTER a multi-agency pitch in Kolkata, Tide Water Oil Company (India) Ltd has moved the `Veedol' brand of lubricants account to Euro RSCG. It was previously managed by Rediffusion DY&R. Speaking on the move, the Chief Executive Officer of Tide ..
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PROMOTIONS & OFFERS
CETMA hopeful of selling 90 lakh CTVs
A BUOYANT market has kept colour televisions (CTV) sales ticking in 2004-05 so far. While sales in June touched 6 lakh units, which was a reasonable consumer response, July sales reportedly have been lacklustre. According to industry ...
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Now, SBI sings Aadi tune
STATE Bank of India is trying to capitalise on the Aadi sentiment by organising `Special Loan Campaign'. The offer, however, would be open only for three days from July 24 to July 26. To be conducted simultaneously at eight different ...
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CHANNELS AND FRANCHISES
India Household to distribute LG Care products in SAARC nations
INDIA Household & Healthcare Ltd said it has received LG Care's mandate to market and distribute its products in all SAARC countries except Pakistan. The company, which has just rolled out LG Care's range of products across over 2 lakh outlets ..
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RETAILING
BPCL to set up 400 modern convenience stores
BHARAT Petroleum Corporation Ltd (BPCL) will strive to satisfy the customer needs better by setting up modern convenience stores in its retail outlets and the company hopes to generate at least 10 per cent of its profits through this secondary ...
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Women, kids only; malls take the specialist tack
THE Indian mall scene is shifting gears. Sample this: With over 300 malls in the making over the next few years, South-based real estate house Prestige Group is bolstering its mall business with an innovative approach on positioning. It has ...
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Siemens distributor to expand retail network
RBS Home Appliances Pvt Ltd, the company that distributes Siemens white goods in India, proposes to widen its retail network and its geographical spread over the next one year. The marketing arm of the Bosch Siemens Home Appliances in India ...
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MARKETING RESEARCH
Australia voted most popular holiday spot — India ranked `most optimistic market in Asia'
AUSTRALIA and its cities have ranked number one in another round of international surveys. The AC Nielsen Asia Pacific Consumer Confidence Survey places Australia among the region's most popular holiday destinations, followed by the US and ...
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NEW PRODUCTS & SERVICES
DaimlerChrysler launches Merc C-class variant
DAIMLERCHRYSLER India Ltd has launched its recently facelifted C-Class sedan in Andhra Pradesh, the first such in the country from here through Mahavir Motors, its sole dealer in the State. The head of sales and marketing and board member, ...
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Bannari Infotech to launch Road Speed Limiter
A DEVICE to tackle the problem of overspeeding by heavy vehicles -Road Speed Limiter, developed indigenously by a Coimbatore-based company belonging to the Bannari Amman Sugars group, is to be launched shortly. The company, Bannari Infotech ...
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Tata Steel unveils Wiron brand of galvanised wires
The brand was unveiled by Mr B. Muthuraman, Managing Director, Tata Steel, at a function here on Friday. The company had earlier launched other steel brands: Tata Shaktee, Tata Tiscon and Tata Steelium. The Tata Wiron brand was launched by the ...
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Katra unveils new brand in AP
HYDERABAD: Katra Liquor Pvt. Ltd., a Bangalore-based start up company, has announced the launch of its first whisky brand `Wild Horse Gold', a blend of grain and malt spirits in the State. The company has Mr Ramesh Vangal formerly of ...
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Brand Quest
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