Financial Daily from THE HINDU group of publications
Friday, Jul 23, 2004
Logistics - Airlines
Marketing - Promotions & Offers
Jet Air launches `Monsoon Super Apex' fares on 8 sectors
New Delhi , July 22
JET Airways on Thursday announced the launch of `Monsoon Super Apex' fares, which are as much as 20 per cent lower than the existing apex fares offered by it on eight metro routes.
These include Delhi-Bangalore, Delhi-Chennai, Delhi-Hyderabad, Delhi-Mumbai, Kolkata-Bangalore and Kolkata-Chennai.
A passenger availing himself of the Monsoon Super Apex fare will be charged Rs 2,500 for a one-way travel between Delhi and Mumbai, while earlier the passenger would have paid Rs 3,450 for the same journey. However, this scheme is provided to tickets booked at least 30 days before travel.
Similarly, a passenger travelling on the Delhi-Chennai, Delhi-Bangalore, Kolkata-Bangalore and Kolkata-Chennai sectors would be charged Rs 3,500 now, if the booking is made at least 30 days before travel.
Before the new scheme was introduced, passengers availing themselves of the 30-day apex fare would have been charged Rs 3,835 for a one-way journey on the Delhi-Chennai sector, while they would have paid Rs 4,790 for travel between Delhi and Bangalore. The new apex fares come into immediate effect and are valid till September 15.
The airline has also said that passengers holding the existing super apex fare ticket can have them reissued to the new lower level fares provided the 30-day advance purchase requirement is fulfilled.
Besides, it has also announced special monsoon point-to-point fares for 56 sectors and return excursion fares in economy class on 26 sectors. Both these promotional schemes, which come into effect from July 26 and remain in force till October 15, will be available for travel in economy class only.
The special monsoon point-to-point economy class fare on the Delhi-Chennai-Madurai or return sector is priced at Rs 12,000, while the Chennai-Delhi-Chandigarh or return sector fare is priced at Rs 11,900. Similarly, the Hyderabad-Mumbai-Goa or return sector fare is priced at Rs 6,200, while the Chennai-Mumbai-Indore or return route fare is priced at Rs 7,100.
A passenger availing himself of the new scheme on the Kochi-Chennai-Kolkata or return sector will be charged Rs 12,200, while on the Chennai-Mumbai-Udaipur or return sector a passenger would have to pay Rs 7,200.
Besides, a passenger travelling under the `special monsoon economy class return excursion fares' scheme will be charged Rs 22,100 for travel on either the Delhi-Chennai-Madurai, Chennai-Delhi-Jaipur, Chennai-Delhi-Jodhpur, Chennai-Delhi-Lucknow or return sectors.
In an effort to stimulate the air travel market, all the domestic airlines have been making moves to woo the passengers with special schemes and incentives.
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