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Wednesday, Jul 21, 2004

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Music channel etc wears new look

Our Bureau

Mumbai , July 20

MUSIC channel etc has adopted a new brand identity.

"This identity is more Bollywood-centric, contemporary to films and music, musically Indian and very innovative. It is very vocal of the programming flavour of etc music," the channel said in a news release.

The labels of some of the shows have also been changed.

"New packaging is something that the viewers can relate still better with etc and its programmes. This is in synch with our commitment to Hindi films and music," the release said quoting Mr Jagjit Singh Kohli, CEO, ETC Networks.

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