The Hindu Business Line : Music channel etc wears new look

"This identity is more Bollywood-centric, contemporary to films and music, musically Indian and very innovative. It is very vocal of the programming flavour of etc music," the channel said in a news release.

The labels of some of the shows have also been changed.

"New packaging is something that the viewers can relate still better with etc and its programmes. This is in synch with our commitment to Hindi films and music," the release said quoting Mr Jagjit Singh Kohli, CEO, ETC Networks.

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