MARKETING
STRATEGY
Pogo to get a desi touch
As part of its strategy to localise content on kids channel Pogo, Turner Entertainment has appointed Mr Jules Fuller and Mr Elias Kazmi as consultants to oversee the channel's first-ever original production unit in India. Mr Ian Diamond, Senior ...
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Airlines wooing US-bound students
WITH admission to various universities opening in the US and Canada, three major airlines - British Airways, Air India and Lufthansa - are vying with each other for student traffic with special one way fares. The student fare on Air India ...
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Colas may become dearer — Coke, Pepsi likely to revise pricing strategy
COLAS may become expensive once again. Two years after Coca-Cola and Pepsi slashed prices to drive up volumes, the two companies are contemplating an about turn, which could mean an increase of up to Rs 2 per bottle of cola. Both companies are ...
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CHANNELS AND FRANCHISES
Avesthagen gets marketing rights for Finnish co's product
THE Bangalore-based Avesthagen announced that it has signed an agreement with the Raisio Group of Finland giving Avesthagen exclusive marketing rights to Raisio's product - Benecol in India. Benecol is a plant-derived product, which has been ...
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MARKETING RESEARCH
DVD player sales may top 5 m in next couple of years
WITH increasing product awareness, coupled with a possible reduction in price, the market size for digital versatile disc (DVD) players in India is expected to grow to five million plus in the next few years from the current level of ...
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BRANDS
Music channel etc wears new look
"This identity is more Bollywood-centric, contemporary to films and music, musically Indian and very innovative. It is very vocal of the programming flavour of etc music," the channel said in a news release. The labels of some of the shows have ...
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STANDARDS & BENCHMARKS
Pure juices, dairy beverages may be exempt from pesticide norms
In what seems to be a move to protect farmers' interests, the Government plans to keep milk-based beverages and pure fruit and vegetable juices out of the purview of the stringent pesticide residual norms fixed in the aftermath of last year's ...
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Misuse of ISI mark — BIS conducts raids in Ernakulam dist
THIRUVANANTHAPURAM: Enforcement officials from the Thiruvananthapuram branch of the Bureau of Indian Standards (BIS) conducted a series of search and seizure operations in Ernakulam district on July 15-16 as part of the efforts to curb the ...
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NEW PRODUCTS & SERVICES
Sudhakar Plastic launches new range of pipes, fittings
SUDHAKAR Plastic Limited, a PVC (polyvinyl chloride) and HDPE (high density poly-ethylene) pipes and fittings company with a turnover of Rs 150 crore, has launched a new range of PP-R (polypropylene homopolymer) pipes and fittings here on ...
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Philips launches auto solutions
AIMING to make a mark in the domestic automotive industry, Philips India on Monday announced the introduction of a range of solutions from the parent company's international portfolio. The solutions include an analog car radio chip, car access ...
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New Donor Station from Terumo Penpol
THIRUVANANTHAPURAM: Surgicals major Terumo Penpol has announced the launch of an improved version of its product, Donor Station DC 200. According to a company spokesperson, the Composafe Donor Station has been modified to reduce adverse ...
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Brand Quest
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