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Friday, Jul 16, 2004

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ESPN ties up with Yahoo!

Our Bureau

NEW DELHI: ESPN Star Sports and Yahoo! India on Thursday have entered into a tie-up for SMS interactivity and promotion across the channel starting with the IndianOil Asia Cup.

The service will enable mobile subscribers to get real-time scores and access customised content such as polls, exclusive contests, trivia and way more by sending SMS to 8243.

More Stories on : Strategy | Radio/TV | Telecommunications | Sports

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Stories in this Section
Globosport to help Asian players in finding county cricket opportunities


Kurlon to foray into retailing
Getting the `right mix' of customers
ESPN ties up with Yahoo!
HP cuts notebook prices by 3-6 pc
Seminar to discuss issues on rural marketing
Apple of the eye
Keep the doctor away!
Clear legal framework sought for `genuine' MLM players
Indo Rama plans foray into grocery retail
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Sticky sales push PC makers' rethink on pricing
New self-diagnostic kit for diabetics
Maker of Nightingale diaries plans mid-priced range
Home appliances launched



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