The Hindu Business Line : Wipro Tech launches RFID-enabled store

WIPRO Technologies, the global IT services division of Wipro, announced the launch of its RFID-enabled (radio frequency identification) concept store at its campus here on Wednesday.

We are in talks with customers in the US, including retailers, their suppliers and equipment manufacturers and courier companies, offering our services in implementing RFID technologies in their business process, said Mr Sudip Banerjee, President, Enterprise Solutions.

The store demonstrates automation of retail transactions through the implementation of RFID technologies, he said.

The store showcases RFID technology and demonstrates how item-level RFID-tagging enables automatic check-out, intelligent shrinkage avoidance, smart stock maintenance and tracing and tracking of apparel by the store manager, Mr Bhanu Murthy, Vice-President (Retail, CPG and Distribution), said.

RFID can resolve about a third of store execution issues at the case level and 50 per cent of issues at the item level, said Mr Mani Subramaniam, Principal Consultant, Retail and CPG. Retail store productivity can be increased, too, according to the company.

In a market that is projected to touch $4.5 billion by 2007, Wipro hopes to get a slice of the services segment catering to the industry, said Mr Banerjee.

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Wipro Tech launches RFID-enabled store