• Investment World
• eWorld
• Catalyst
• Mentor
• Life
• Canvas
• Praxis
• Urban Pulse
• Brand Quest

Stocks

• Quotes
• SE Diary
• Scoreboard
• Open-End Mutual Fund

Cross Currency

• Rates
  
  

Shipping

• Ports
  
  

Archives

• Yesterday
• Datewise
• Resources

Group Sites

• The Hindu
• Business Line
• Sportstar
• Frontline
• The Hindu eBooks
• The Hindu Images

Our Bureau

Chennai , July 13

"KEEP your Ford in great shape. Enjoy exclusive rewards!" This is how Ford India hopes to promote the customer loyalty programme it has launched across the country.

Ford owners will earn points every time they visit an authorised dealer for following the service schedule given by the company, buying spares and Ford gear from dealers and for continued ownership of a Ford vehicle.

Under the scheme - Car Gainz - customers will get redeemable points in three ways. Service points will be awarded in proportion to the amount spent when a vehicle is sent to a dealer for service; bonus points will be given when a vehicle owner follows the prescribed periodic maintenance service; and loyalty points for continued ownership and availing of the prescribed periodic maintenance service. The loyalty points can be redeemed only at the time of exchange for a new Ford vehicle.

When a Ford car is serviced at an authorised dealer, a customer earns one service point for every Rs 100 spent on spares, labour and Ford gear. Adhering to maintenance schedule will get bonus points. For instance, for sending a vehicle for its scheduled service at the end of 5,000 km will get 50 points.

In case of loyalty points, at the end of one year from sale of a vehicle, the customer will have 2,000 loyalty points which translates into 2,000 cumulative points and at the end of the second year, 2,000 loyalty points translates into 4,000 cumulative points. The points scheme will be effective for five years.

Mr Vinay Piparsania, Vice President - Marketing, Sales and Service, and Mr G. Srinivasan, General Manager - Customer Service, Ford India, at a press conference on Tuesday said that customers will stand to gain from the scheme as it offers them an incentive to maintain their vehicles better. A well-maintained car will improve performance and fetch a better resale value.

Ford India also launched a 24-hour roadside assistance programme and a `Ford emergency help line'.

The roadside assistance programme will cater to customers' emergency requirements through the dealership network.

The national help line number will provide access to emergency support in any part of the country. This service can be accessed at +91 98415 00333.

More Stories on : Promotions & Offers | Cars

Article E-Mail :: Comment :: Syndication :: Printer Friendly Page

Stories in this Section
Educomp to open exclusive stores

Copyright © 2004, The Hindu Business Line. Republication or redissemination of the contents of this screen are expressly prohibited without the written consent of The Hindu Business Line