MARKETING
STRATEGY
Adidas set to reinvent itself with new MD
While the company's sales in India have not not too impressive compared to that of its competitors, recent reports had suggested that the main reasons for its slow growth and exit of the earlier managing director could be attributed to financial ...
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Kaff Appliances to expand in South
KAFF Appliances & Accessories plans to expand its base in South India and has earmarked Rs 3 crore for advertising and below-the-line promotional activities from August to March 2005. The Italian kitchen appliances company, which is represented .
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ADVERTISING
TV channels worry over dues as media accounts switch hands
A NUMBER of high-profile media accounts have switched hands in recent months, and this has become a cause for concern for broadcasters who are worried about the timely recovery of their advertising dues. For instance, the media buying account ...
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Madison bags AirTel media a/c
MOBILE service provider AirTel has appointed Madison Media as its media planning and buying agency for all media except outdoors. Earlier, Total Media Edge was responsible for media planning while Carat was in charge of media buying. Said Mr ...
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BRANDS
M&B Footwear in talks with global brands for licensing
M&B Footwear, the Indian licensees of Lee Cooper footwear, is engaged in talks with premium overseas brands to distribute them in India. Mr Inder Dev S. Musafir, M&B Footwear's Director, said the company would announce the outcome of the talk
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Dabur ropes in the Sehwags
DABUR India on Monday signed cricketer Virender Sehwag and his wife, Aarti Sehwag, as brand ambassadors for its select products in the oral care, health care and hair care categories. An agreement to this affect was signed by the Sehwags and the ...
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`Succesful brand-building comes with market bonding'
`Branding is all about differentiation,' where the truth has to come from many areas.
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OUTLOOK
Radico Khaitan looks to mop up 3 m cases in South
DOMESTIC spirits major Radico Khaitan expects its sales volume in the Southern markets to double in the current financial year. The company that mopped up nearly 1.5 million cases from the South last year has targeted depletions of over three ...
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TRENDS
Maruti's used car, insurance businesses see robust growth
IT is not only sales of passenger vehicles that are rolling in the moolah for automobile major Maruti Udyog Ltd. The company's other businesses such as the True Value pre-owned cars business and even car insurance have been seeing a triple digit ...
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NEW PRODUCTS & SERVICES
Reliance Info launches Plan 290
RELIANCE Infocomm announced on Monday `Plan 290' for its fixed wireless services. The company said this is one of the lowest monthly commitment plans in the market. Plan 290 includes 150 free call pulses worth Rs 180. Its value added ...
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Chandelier collection from Trendsmith
Mr Rahul Chopra, Vice-President (Operations), Trendsmith (I) Ltd, at a press conference to launch the company's `Chandelier' earring and `Bangles and Bracelets' collections in Chennai on Monday. The Chandelier collection is priced between Rs ...
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Brand Quest
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