The Hindu Business Line : Saturday, July 10, 2004

STRATEGY
DD tests DTH, plans free-to-air service
Doordarshan has begun test transmission of its direct-to-home (DTH) operations, a mode wherein television content is delivered to home via satellites, and will officially launch it in a short while, said Mr R. K. Gupta, Engineer-in-Chief of ... More

ADVERTISING
Media rakes it in with Budget day ad spend
COMPANIES, especially banks and insurers, doubled their advertising spend on Budget day. Advertisers spent Rs 28 crore to book space on Thursday in leading financial dailies and news channels compared to the Rs 13.5 crore they spend on a normal ... More

Brand Quest

Comments & Letters to the Editor to: bleditor@thehindu.co.in
Subscribe to: Business Line

At last, a Budget with a social conscience?

BPO tax issues remain unresolved: Nasscom

Banking reforms: Govt logs out

Monsoon plays truant for yet another week

DD tests DTH, plans free-to-air service

Looking back
Jun. 27-Jul. 3
Whirlpool India shifts focus to AC, microwave segments

New pricing plan revs up Maruti's Versa sales

LG claims top slot in handset market