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Money & Banking - Life Insurance


Birla Sun Life eyes top slot

C.R. Sukumar

Hyderabad , July 6

HAVING registered a growth of more than 250 per cent in sales during the last fiscal, Birla Sun Life Insurance (BSLI) has now set its eyes on reaching the top slot in the private life insurance sector by displacing ICICI Prudential Life Insurance from its leadership position.

In a communiqué to BSLI staff, its Chief Executive Officer, Mr Nani Javeri, said the company not only met targets but also exceeded the new business premium target of Rs 450 crore with all the three business channels (direct sales force, alternate channels and group business) contributing Rs 463 crore.

He said the company had consolidated its position in the private life insurance sector.

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