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Saturday, July 03, 2004

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MARKETING

STRATEGY
PSB, ICICI Bank launch co-branded credit cards
PUNJAB and Sind Bank (PSB) and ICICI Bank on Friday announced the launch of co-branded credit card that will be available in three variants — Gold, Silver and Blue credit card. The card was launched at a function here on Friday in the ... More

Nestle, Britannia to outsource more from SAJ Industries
SATISFIED by the modern production facilities available with SAJ Industries Pvt. Ltd's factory at Uluberia, near the city, Nestle Ltd and Britannia Industries Ltd (BIL) have decided to outsource more varieties of noodles and biscuits from this ... More

ADVERTISING
Kewal Kiran scouts for new agency to handle Lawman, Integriti brands
We have a freelance agency doing some creatives for us but now we have decided to appoint a bigger agency. More

PROMOTIONS & OFFERS
Trinethra, Dey's Medical to campaign for Coco Cool
HYDERABAD-based Trinethra Super Retail Ltd and Dey's Medical (UP) Pvt Ltd of Kolkata have embarked a marketing campaign for latter's `Coco Cool' hair oil. The campaign starts from Saturday and ends on September 30 this year. The `Trinethra - ... More

AirTel offers free roaming in TN
AIRTEL, a mobile phone service provider, is offering customers in Tamil Nadu free roaming in Karnataka, Kerala and Andhra Pradesh for a fixed monthly charge, according to a press release from the company. Postpaid customers in the Tamil Nadu ... More

CHANNELS AND FRANCHISES
Sarvotham ties up with Starr Healthcare to market nutraceuticals
SARVOTHAM Remedies Ltd (SRL) has entered into an alliance with the US-based Starr Healthcare Enterprises Inc, a nutraceuticals producer, for marketing the latter's `Herbals First' range of products in India. The SRL Chief Executive Officer, Mr ... More

RETAILING
Makers of Medimix soap plan chain of wellness centres
CHOLAYIL Pharmaceuticals Pvt Ltd, manufacturer of Ayurvedic soap Medimix, is set to inaugurate a holistic wellness centre, Sanjeevanam, in Chennai, part of a chain of such centres. This move is also intended to put the corporate brand identity in ... More

Archies to revamp image with new retail identity
SOCIAL expressions industry leader, Archies, in its silver jubilee year of operation, has decided to consolidate and expand its network by opening `company-owned' stores across cities in the prime retail space. Its efforts to reach a larger ... More

PEOPLE
Changes in LG top brass
THERE has been a reshuffle at top level at LG Electronics. Mr Salil Kapoor, the country head for air-conditioners had been made the marketing head replacing Mr Anil Arora. Mr Arora, in turn, has been appointed as the product group head for the ... More

NEW PRODUCTS & SERVICES
Beverage sets in designer stainless steel from Jindal
JINDAL Stainless Ltd has launched a premium range of beverage sets in designer stainless steel under the brand name Art d'inox. The Art d'inox beverage set comprises coffee mugs, teacups, tea sets, coasters and serving trays. The coffee mugs ... More


Brand Quest



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