MARKETING
STRATEGY
Maruti to roll out new-look Esteem
AFTER rolling out the Maruti Zen in a new avatar, Maruti Udyog is set to launch the new look version of the mid-size car Esteem. The new Esteem will have considerable changes in the bonnet, the grill, on the rear and in the interiors, industry ...
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Value-added services from BPL Mobile
CELLULAR service provider BPL Mobile on Thursday rolled out a basket of four new value-added services for its subscribers. These include Voice Response Servicewhich enables the user to access various information from the service provider ...
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HLL plans major push for ayurvedic products
Over the next three years, the company plans to use its Ayush brand of health and beauty care products, its branded Ayush therapy centres and its 2,50,000-strong direct marketing network to carry the message of ayurveda to millions of households ...
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EVENTS
JCB to showcase new models
VISAKHAPATNAM: JCB India Ltd, a leading earthmoving equipment manufacturer, is conducting an event - Tow and Show - to showcase its 3D Super and 4D Back Hoe machines here on Saturday. It will be held at Marripalem, according to a ...
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ADVERTISING
Pepsi rolls out new campaign
PEPSI India today launched a consumer initiative called "Toss Ka Boss," to highlight its association with cricket, particularly the ICC Champions Trophy in England this September. "Brand Pepsi enjoys dominant salience with cricket in the ...
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CHANNELS AND FRANCHISES
Rapier Links to market Chinese looms in South India
RAPIER Links, the Kumarapalayam based company in Tamil Nadu, will be selling the low priced automatic rapier weaving machines produced by China in India. Essentially a dealer for the South Indian market, Rapier Links will offer the flexible ...
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MARKET SHARES
LG claims top slot in handset market
LG CDMA, the Korean handset manufacturer, claims to have displaced Nokia in the Indian handset market, quoting figures from a Voice & Data Research study of the handset market done for 2003-04. LG, with sales of Rs 2,797 crore, had a 33.5 per ...
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STANDARDS & BENCHMARKS
The mystery of the missing Bisleri
WHY has the market been flooded with queries about old Bisleri supplies coming into the city, dated almost a week back? According to trade sources, bottled water maker Bisleri's Delhi bottling plant is believed to have stopped production ...
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NEW PRODUCTS & SERVICES
Titan launches designer eyewear in Chennai
TITAN Industries today launched a range of designer eyewear collection, called FASTRACK Eye Gear, in Chennai. At the launch ceremony, Mr Ajoy H. Chawla, Business Head of Accessories & Licensed Brands, said that the collection has been priced ...
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Signity unveils `Diana Cut' jewellery range
SIGNITY and Surya Golds Creation on Thursday launched "Diana Cut," a range of contemporary jewellery in cubic zirconia for the Indian market. Mr Jean-Michel Roux, Vice-President - Operations, Middle East and Indian Subcontinent, said the Indian ...
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Brand Quest
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