MARKETING
STRATEGY
Whirlpool India shifts focus to AC, microwave segments
HAVING suffered a severe pressure on margins due to multiple factors in the last accounting year that lead to a net loss of around Rs 34 crore, Whirlpool of India Ltd, the Rs 1,558-crore home appliances major and market leader in the domestic ...
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Hansa Vision plans four theme-based exhibitions
HANSA Vision, ad agency RK Swamy/BBDO's television production division, plans to organise four theme-based exhibitions in Chennai this year. This follows Hansa's foray into event management early May, when it organised a `shopping festival' ...
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ADVERTISING
TV networks unbundle channels to sell airtime
BUYING advertising time across various channels of a broadcasting network and getting a cheaper deal has become a thing of the past. Most broadcasting companies have now started selling airtime in each channel individually to advertisers. Media ...
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Carat India plans to acquire media cos
CARAT India plans to acquire Indian media companies specialising in the interactive space. It is looking at new areas such as ad surveying and planning and e-CRM and is hoping to acquire companies, which are already present in the interactive ...
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RETAILING
Café Coffee Day outlet in Hyderabad
HYDERABAD: Café Coffee Day, a part of Amalgamated Bean Coffee Trading Company, has opened a café at Eat Street, Necklace Road abutting the Hussainsagar lake in Hyderabad. It was inaugurated by Mr Prabhakar Reddy, MP. Ms Sudipta Sen Gupta, ...
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MARKETING RESEARCH
Stiff competition hits sales realisation of white goods: ICRA
INTENSE competition in the white goods category seems to have an impact on the average sales realisations of the consumer durables industry. This despite the industry benefiting from a reduction in the excise and customs duty rates for the ...
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BRANDS
Emami to rejig brand portfolio
EMAMI Ltd, the Kolkata-based FMCG company, on Monday said it has initiated a comprehensive brand restructuring exercise to bring more focus to its operations and in a bid to double sales to Rs 650 crore by 2006-07. The Emami Ltd Director, Mr ...
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PEOPLE
Rajat Jain quits SET Max, joins Walt Disney as MD
RAJAT Jain has quit his position as Vice-President and business head at SET Max and has joined the Walt Disney Company (India) Pvt Ltd as Vice-President and Managing Director. Mr Jain will also take on the role of Vice-President and Managing ...
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TRENDS
Amul wants NDDB nominee on board out — Cites `conflict of business interest'
IT could well be the last link between the Gujarat Cooperative Milk Marketing Federation (GCMMF or Amul) and the National Dairy Development Board (NDDB) that is about to be snapped. In the latest episode of an almost two-year-long saga, the GCMMF ...
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NEW PRODUCTS & SERVICES
Gillette unveils MACH3 Turbo shaving system
GILLETTE India on Monday unveiled the next generation triple blade shaving system `MACH3Turbo', which features anti-friction blades, protective skin guard, a new patented lubricating system and an improved razor handle with an ...
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MyTVS ties up with MyVakil for legal help on road
MYTVS 24X7 Emergency Services, the road assistance service from the TVS group, can now offer legal assistance to its customers. It has tied up with MyVakil.com Pvt Ltd, a company that uses information technology to offer legal and taxation ...
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Voltas cooling range launched in UAE
THE Voltas cooling solutions range has been introduced in the UAE in a bid to tap a niche market for such products in the wake of a big boom in construction activity in the country. The UAE-based Al Ghandi ...
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Mobile refill facility from Centurion Bank
MUMBAI: Centurion Bank has introduced mobile refill facility for prepaid mobile customers of Orange, Hutch, AirTel and Idea Cellular. The facility will be available at no extra cost and allows the bank's customers to recharge their ...
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Brand Quest
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