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Marketing - Strategy


JCB showcases multi-utility loaders

Our Bureau

Hyderabad , June 25

JCB India Ltd, a subsidiary of JC Bamford Excavators Ltd, UK, an earthmoving equipment manufacturer, showcased its 3D Super and 4D Back Hoe multi-utility loaders and excavators with enhanced features at `Tow and Show' here.

The Chief Manager-Marketing, JCB India Ltd, Mr Vineet Jaiswal, in a statement said: "The Tow & Shows have provided us invaluable and direct customer feedback from our existing as well as potential customers across the country. Users get to know about the products directly."

With powerful turbo Engines of 90 bhp and 96 bhp respectively, the 3D Super and 4D Back hoe machines with 4 Wheel Drive Feature are able to climb gradients (the mountainous terrains) easily. Further, the four-Wheel Drive allows greater traction in soft ground conditions, besides providing High Front End Loader usage.

With the 3D super Back Hoe Loader, JCB has introduced a host of new applications for the customers working on riverbed, operating in slush during monsoons, site levelling, road construction in mountains, deep quarrying and dedicated loader applications. The standard 6- in-1 bucket performs multiple functions.

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