MARKETING
STRATEGY
JCB showcases multi-utility loaders
JCB India Ltd, a subsidiary of JC Bamford Excavators Ltd, UK, an earthmoving equipment manufacturer, showcased its 3D Super and 4D Back Hoe multi-utility loaders and excavators with enhanced features at `Tow and Show' here. The Chief ...
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Zee-Turner to target rural AP
EYEING the huge rural market in Andhra Pradesh, Zee-Turner has launched two schemes specifically targeting the viewers in the countryside. Zee-Turner is the distribution arm of Zee Telefilms and Turner International India. These schemes allow ...
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SHIPPING
Sirsiya ICD in Nepal to be commissioned soon
THE inland container depot (ICD), located at Sirsiya near Nepal's business hub of Birganj and rail-linked to Kolkata port (both Kolkata Dock System and Haldia dock), is to be commissioned shortly, most probably by the middle of July, according to ...
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ADVERTISING
Burnett's Black Pencil to focus on below-the-line business
Black Pencil would be the third company under Burnett fold. Orchard Advertising in Bangalore is the second agency of Leo Burnett, primarily to handle conflicting businesses.
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AOL to acquire Advertising.com
AMERICA Online (AOL) has announced a $435m deal to acquire online marketing firm Advertising.com, a resounding vote of confidence in the Internet advertising market that many had until recently written off for good. The acquisition is the first ...
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DIRECT MARKETING
Spices Board moots direct marketing of cardamom
STCL will find the buyers and market it through its channels in the country and abroad.
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RETAILING
DSCL plans to expand farmers' stores network
DCM Shriram Consolidated Ltd (DSCL) has chalked out plans to expand its retail network. The company has finalised plans to more than double its existing retail chain of farmers' stores Hariyali Kisan Bazar (HKB) by the end of the current fiscal. ...
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MARKETING RESEARCH
Microwave ovens likely to clock 25 pc growth in sales
THE surprise winner in the durables market last year, the microwave ovens (MWO) category, is looking at a 25 per cent increase in sales this year. The category, which is still at a nascent stage, saw a growth of 26.5 per cent in the financial ...
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TRENDS
Harry Potter helps Pogo score good ratings
THE film Harry Potter and the Sorceror's Stone helped Pogo to notch up good ratings. This film was the most watched English movie in the month of May across all channels. The channel had carried out a promotional campaign addressing ...
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Amul sales up 18% at Rs 2,882 crore
THE milk producers of Gujarat have received 15 per cent higher prices for their produce during the year even as the Gujarat Co-operative Milk Marketing Federation (GCMMF) has achieved an 18 per cent growth during 2003-04 to close the year with Rs ...
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NEW PRODUCTS & SERVICES
Tatas launch sub-Rs 1,000 indiOne hotel
A HUNDRED years after setting up the country's first luxury hotel, the Indian Hotels Company Ltd, today launched `indiOne', India's first `no attitude' hotel with tariff under Rs 1,000. The Chairman of Indian Hotels Company, Mr Ratan N. Tata, ...
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TAFE launches `Samrat 4410'
TRACTORS and Farm Equipment Ltd (TAFE) today launched its latest tractor, Samrat TAFE 4410, in Karnataka. A member of the Chennai-based Amalgamations Group, TAFE has a significant presence in the State, and with the new model, it hopes to ...
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Brand Quest
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