MARKETING
STRATEGY
HM offers 3-year warranty on Lancers
HINDUSTAN Motors has announced a three-year and 50,000 km extended warranty offer for its Lancer cars. It expects to increase its sales by 20 per cent this year with a slew of launches. Addressing a press conference here today, the Chief ...
More
Grasim to procure blended fabrics from China
AS part of its strategy to meet the satisfaction of domestic consumers, textile division of Grasim Industries Ltd (GIL), an Aditya Birla Group outfit, plans to give more thrust to outsourcing special types of blended fabrics from China. The ...
More
Radio Mirchi to drive loyalty with students' club
THE Chennai station of Radio Mirchi, the private FM station, has chosen to reach out to its target listeners, college students, by creating a club for them, thus looking beyond traditional routes such as events and roadshows. The radio station ...
More
Mother Dairy plans to widen product range
AFTER milk, dahi, ice-cream, flavoured milk and butter, Mother Dairy has decided to enter a whole new product range under its twin brands - Mother Dairy and Safal - to be able to achieve the targeted Rs 1,300 crore sales turnover ...
More
Gaitonde shoes to return through multi-brand outlets
A NEW range of Gaitonde shoes that are to be unveiled next month would be sold only through multi-brand outlets as the company has decided to stay away from maintaining exclusive showrooms. The company has undergone significant changes in the ...
More
PROMOTIONS & OFFERS
Nepal Tourism, Jet may introduce special packages
TALKS are on between Nepal Tourism Board (NTB) and Jet Airways to introduce special holiday packages linking the Buddhist circuits of Nepal, India and Sri Lanka. Mr Aditya Baral, NTB's Manager (Marketing and Promotion), told presspersons here ...
More
BPL Mobile scheme for students
BPL Mobile on Monday launched a pre-paid scheme for 10th and 12th standard students, which offers free talk time on the basis of marks they have secured in the board examinations. Under the new `MOTS On your marks' scheme, those students who ...
More
CHANNELS AND FRANCHISES
Higginbothams opens new outlet in Chennai
HIGGINBOTHAMS, one of oldest bookstores in South India, has opened its first franchised outlet in Alwarpet, a residential-cum-business district in south Chennai. Nilgiris, a well-known department store has also opened in the same building. Mr ...
More
Boston Acoustics sets great store by dealer training
BOSTON Acoustics, which announced its entry into the Indian market last week, has said it will focus on dealer training and direct marketing to gain a foothold here. The Massachusetts-based company will market its range of audio products for ...
More
MARKETING RESEARCH
L'Oreal, Godrej top spenders on hair dye ads
THE L'Oreal group and Godrej Consumer Products together accounted for 71 per cent of the advertising expenditures on TV in the hair dyes category last year, says a study by AdEx India, a division of TAM Media Research. L'Oreal, with a 38 per ...
More
NEW PRODUCTS & SERVICES
Tata Motors unveils vehicle range for S Africa
TATA Motors and Tata Africa today unveiled a range of passenger cars, utility vehicles, pick-ups, trucks and buses for the South African market. ``The pick-ups, light trucks and buses will be available for sale in South Africa immediately, ...
More
Om Kotak Mahindra launches single premium scheme
OM KOTAK Mahindra Life Insurance has launched `Kotak Easy Growth plan' (KEGP) - a single premium unit linked plan - designed to combine the benefits of insurance and investment. KEGP is being targeted at the high and middle income ...
More
Brand Quest
Comments & Letters to the Editor to: bleditor@thehindu.co.in
Subscribe to: Business Line
|
RSS Feeds