Financial Daily from THE HINDU group of publications Saturday, Jun 19, 2004 |
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Marketing
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New Products & Services Tommy Hilfiger watches launched by Titan Our Bureau
Film star Rahul Khanna displays a Tommy Hilfiger watch during the launch in the Capital on Friday. Ramesh Sharma
New Delhi , June 18 TITAN Industries today announced the launch of the Tommy Hilfiger watch collection in India. Titan has entered into an exclusive sub-licensing arrangement with GVM International Ltd, a member of the Murjani Group, for the marketing and distribution of Tommy Hilfiger watches in India. "The Indian fashion scene has always been in tune with international styles and trends. The launch of Tommy Hilfiger watches in India will further maintain out position with the fashion conscious, self indulgent, young urban Indian men and women," the Chief Operating Officer of Titan Industries, Mr Bijou Kurien, said while announcing the launch. "The launch of Tommy Hilfiger watches takes us one step further towards our goal of introducing the complete lifestyle of Tommy Hilfiger to the Indian consumer," said Vijay Murjani, Managing Director of the Murjani Group. The Tommy Hilfiger watch collection, comprising over 50 styles, is priced between Rs 3,995 and Rs 8,995 and these watches are available at World of Titan Showrooms, Tommy Hilfiger flagship stores, Shoppers' Stop and other select premium watch outlets across the country.
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