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Our Bureau

Mumbai , June 10

HEALTHWORLD Communications Group, world's third largest healthcare communications group, has announced the launch of its India operations.

The announcement was made by Mr Steven Girgenti, Founder Chairman & CEO, Healthworld Corporation, at a launch symposium on `Lifecycle management of ethical brands: Rx-DTC-OTC Way,' jointly organised by Healthworld and the Organisation of Pharmaceutical Producers of India (OPPI).

Commenting on Healthworld's foray into India, Mr Girgenti said, "Healthworld launching in India is very exciting for us. One of the crucial emerging markets of the world, India is also the second most populous country, with cultural diversities that represent unique challenges to any communications company. Healthworld will leverage its global expertise and reach to create successful and world-class brands in India."

Healthworld's "for the life of the brand" approach to brand communications is closely aligned with the essential needs of the clients and their brands. From the early phases of brand development to extending the brand lifecycle, they have demonstrated the ability to drive success. Other representative speakers from Healthworld included Mr Frank Hone, Executive-Vice President, Global Business Group, and Mr Ranjan Kapur, Country Manager, WPP India.

Healthworld, headquartered in the US, has presence in 24 countries. Healthworld's has partnerships with clients such as GSK, Pfizer, Novartis, Roche, Solvay, Johnson & Johnson, Biogen, Sanofi Synthelabo and many more.

More Stories on : Brands | Pharmaceuticals

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