The Hindu Business Line : HLL campaign to save water with Surf Quickwash

Mr Ishan John Chatterjee, Area Sales and Customs Manager - Detergents, HLL, actress Revathi and Mr Prasad Umesh Date, Development Officer-Fabric Wash, HLL, at the launch of Surf Excel Quickwash in Chennai on Monday. — Bijoy Ghosh

Chennai , May 31

HINDUSTAN Lever Ltd (HLL) on Monday launched a campaign to save water with its Surf Excel Quickwash, a detergent that the company claims produces less lather while washing clothes, reducing the consumption of water by 50 per cent.

HLL is backing the campaign with an independent research study by Chennai-based C.P. Ramaswami Foundation. At a press conference, company officials demonstrated the low-lather quality of Surf Excel Quickwash compared with its competitor, Tide.

The company has also tied up with actress and social activist, Ms Revathi, for the save water campaign.

The study, released by the C.P. Ramaswami Foundation, has been brought out with the objective of finding solutions to save water.

More Stories on : New Products & Services | Soaps & Detergents | Water

Article E-Mail :: Comment :: Syndication :: Printer Friendly Page

Stories in this Section
Sinclairs Hotels offers special tours for student groups

Vivek Oberoi gets No-Tobacco award

Coke's Dasna unit bags global environment award

Lintas centre offers PG course in media management

Bombay Dyeing to increase ad spend

SBI scheme for young achievers in Kerala

Audi to enter India through dealer network

Consumer durables sector eyes double-digit growth

HLL campaign to save water with Surf Quickwash

Kitchen products launched in AP