Financial Daily from THE HINDU group of publications
Tuesday, May 25, 2004
Financial Daily from THE HINDU group of publications Tuesday, May 25, 2004 |
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Corporate
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Announcements GM's 24-hour call centre for customer care R. Savitha
Pune , May 24 GENERAL Motors India is taking a step further to service the customers with value addition. It is in the process of setting up a 24-hour call centre in New Delhi. Talking to Business Line, Mr Rajeev Chaba, Chief Operating Officer, said the discussions were in the final stages and it is expected to be implemented by July this year. This is in addition to the mobile vehicle service that the company runs across the country to sort out the customer grievances. He said this call centre would be primarily focused on customer enquiries as also as customer grievances and is being targeted to become a single-window system. He said talks are on with about three BPO (business process outsourcing) firms and the total investment would be close to Rs 50 lakh. Asked whether the company would set up a call centre for its own purposes, he noted that there were no such plans. "We would continue to outsource this job. We anyway are planning only to take up a few seats in the BPO in the initial stages and maybe expand this at a later stage," he said. Mr Rajeev said the company was not only looking at the development of products, but thrust was being placed on the software sector also. He said the company is now offering different kinds of training programme for its employees to tackle all the questions that the customers would pose. The software would focus on the dealer management systems and other different training programmes. For this, the company has developed a software programme with the help of the Delhi-based IIPL, he added.
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