MARKETING
ADVERTISING
Mudra South gets new Executive VP
MUDRA South has announced the appointment of Mr S. Radhakrishnan as its new Executive Vice-President. Mr Radhakrishnan, who has been with Mudra since 1995, will now be responsible for directing Mudra South. Mr R. Lakshminarayan, Executive ...
More
ICICI Prudential appoints MindShare as media agency
ICICI Prudential Life Insurance, the country's leading private life insurer, has moved its Rs 20-crore media planning and buying account to MindShare. The new agency will handle TV, print, cinema, radio and other mass media buying for ICICI ...
More
RETAILING
Pantaloon plans `Footwear Bazaar'
PANTALOON Retail (India) Ltd is introducing another retail store brand under the name `Footwear Bazaar'. At present, the company is in the process of re-branding the retail space within its Big Bazaar outlets under this new retail brand but ...
More
Then marketing professor, now markets food
FORTYNINE-YEAR-OLD Mr M. Mahadevan greets you warmly as you enter his small yet functional office on the third floor of a complex on busy Cathedral Road that houses three restaurants, a bar and a hotel run by him. The restaurants have closed ...
More
MARKETING RESEARCH
Toothpastes lead FMCG sector squeeze
Colgate Dental Cream continued to be the clear leader in toothpastes, with 36.1 per cent value share of the market, with Pepsodent a distant second at 13.2 per cent.
More
NEW PRODUCTS & SERVICES
HCL Info steps into digital entertainment
HCL Infosystems Ltd is all set to expand its wings into the consumer electronics category. Along with the launch of its integrated digital entertainment systems on Monday, the company also unveiled products such as 42-inch plasma TV, MP3 ...
More
Trigger unveils new jeans range
ACKNOWLEDGING the arrival of `global customers' into the Indian market, clothing brand Trigger is realigning itself to meet the expectations of the new set of customers. "The boom in information technology and pharmaceutical industries in the ...
More
HLL launches new Gel Close Up in Kochi
KOCHI: Hindustan Lever Ltd has introduced its new active Gel Close Up in the market. The product will be available in 150 gm, 80 gm and 40 gm packets. ...
More
Whirlpool unveils `Ice Magic' in Kerala
KOCHI: Whirlpool has launched its new Ice Magic range of Frost Free refrigerators with sixth sense, the new age technology, in the Kerala market. It comes with a host of convenient features including largest vegetable crisper that can ...
More
GPI launches cigars in Vizag
VISAKHAPATNAM: Godfrey Phillips India Limited launched its imported cigars here on Monday. Mr Amir Sheik, a spokesman of the company, said on the occasion that GPI, in operation in the country for more than 70 years, was better known in ...
More
Brand Quest
Comments & Letters to the Editor to: bleditor@thehindu.co.in
Subscribe to: Business Line
|
RSS Feeds