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Godfrey Phillips bets on exports

Our Bureau

New Delhi , May 7

CIGARETTE manufacturer Godfrey Phillips India (GPI) wants to grow its export business as large as its domestic business.

To this end the company has re-aligned itself into two main divisions — domestic and international.

It hopes the international volumes would equal domestic over the next 10 years. Current export volumes are 15 per cent of the domestic volumes.

While Mr Surinder Seru, previously Executive Vice-President Commercial and Exports, has become CEO-Domestic, Mr Amrish Anand, previously Executive Vice-President, Sales & Marketing, will head the new international division as CEO.

Mr Ram Poddar, who was the CEO of GPI, has been elevated as Chief Mentor for all K.K. Modi group companies.

GPI plans to invest Rs 600 crore in plant modernisation. Of this, Rs 114 crore would be used in 2004-05, and the remaining will be spread over the next four years. The investments will be channelled into the company's plants in Mumbai and Ghaziabad.

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