MARKETING
STRATEGY
Samsung eyes PC market with turbo upgrade offer
SAMSUNG India Electronics Ltd, a major player in the PC hardware market with revenues of Rs 1,400 crore from the IT business, has zeroed in on the `PC upgrade' segment by launching an innovative programme that covers a range of parts, including ...
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Skoda puts off Superb, Fabia launch — Hands full with a slew of new models
CZECH auto maker Skoda Auto has put off the launches of its high-end car, Superb and mid-size car, Fabia because of a busy year ahead and production constraints. Skoda Auto India's head for sales and marketing, Mr Bipin Datar, told Business ...
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`Hunters and farmers' to bring business to Bharti Telenet
The hunters have to go into the field and bring in the subscribers. After that, the farmers will regularly interact with the subscribers, analyse their usage pattern and see if they will be better off in a different plan package.
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Ghai heads for Cannes to promote Kisna
MR Subhash Ghai, Managing Director, Mukta Arts Ltd, is heading for Cannes next week to promote the company's next venture, Kisna, at the film festival. Kisna, which has Indian and international actors, is a musical love story. ...
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ADVERTISING
Rupa & Co shifts ad account to Bates
THE Kolkata-based hosiery and undergarment manufacturer, Rupa & Co has decided to shift its advertising account from JWT to the Bates Group. However, within the Bates Group, it will be its marketing communications division, 141 Worldwide, that ..
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Ban on tobacco ads: Outdoor advertising to witness a churn
IT'S the time to go outdoors. With the ban on advertising by tobacco companies coming into effect, outdoor advertising is likely to witness a flurry of activity. While advertisers are likely to scramble for vantage points occupied by tobacco ads ...
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PROMOTIONS & OFFERS
Sachin, Shoaib, Lee team up for TVS Victor
WORD is finally out that despite the controversy surrounding his performance in the recent Indo-Pak Test and ODI series, Pakistani paceman Shoaib Akhtar will play for TVS Motor Company. During his sojourn to India last month, Akhtar is said to ...
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Pepsi soft drink promo in Hyderabad
CHANNELS AND FRANCHISES
PRO FX to distribute QED products
PRO FX, the high-end audio entertainment brand promoted by BPL, has entered into a strategic partnership with UK-based QED, one among the top three speaker cable and audio inter-connect brands in the world. PRO FX will represent QED in India as ...
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RETAILING
Timex to boost retailing with more shop-in-shops
TIMEX Watches plans to open 140 more of its Club Timex shop-in-shops and a few more exclusive stores this year, in an attempt to give a big push to retailing. The company, which until now has 62 shop-in-shops, will also take the number of its ...
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ONGC to set up five retail outlets in current fiscal
OIL and Natural Gas Corporation (ONGC) plans to set up around five retail outlets in 2004-05. The company is also planning to set up a LNG terminal at Mangalore besides a power plant. ``We will set up five or less retail outlets in the current ...
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RP Elec ties up with US co for infant care products
RP Electronics (RPE), promoters of the Rs 1,000-crore Salora Group, has tied up with US-based Luv n' care International to promote the latter's infant care products in the country through its Fast Moving Consumer Goods (FMCG) division. The ...
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NEW PRODUCTS & SERVICES
GM rolls out Special Optra
GENERAL Motors India on Wednesday launched a special edition of Optra, "Chevrolet Optra 1.8 Max,' to coincide with the Chevrolet anniversary celebrations. According to a press statement from the company, the four-door 1.8 litre special edition ...
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Radico uncorks battle Royale with McDowell No. 1 whisky
HERE is a fresh move from spirits major Radico Khaitan to leverage on the equity of its flagship brand 8 PM. The Lalit Khaitan-managed company has unveiled 8 PM Royale Whisky in a bid to garner market share in the prestige (semi-premium) segment ...
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Marico to focus on branded coconut oil
MARICO Industries Ltd will focus on increasing the market size for branded coconut oil in a bid to grow its Parachute brand, Mr Harsh Mariwala, Chairman & Managing Director of the company, has said. "We are looking at increasing the market size .
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Hutch, Microsoft to offer e-mail over mobile phones
Mr Asim Ghosh, Director, Hutchison Essar (right) and Mr Rajiv Kaul, Managing Director, Microsoft India, at a news conference to launch `Microsoft Outlook on Hutch' in Mumbai on Wednesday. ...
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Flexible recharge from AirTel
NEW DELHI: Users of AirTel's pre-paid mobile service can now choose the validity period of their recharge coupon and extract higher calling value by opting for a lower term. A subscriber who purchased a recharge card worth Rs 324,under ...
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Brand Quest
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