MARKETING
STRATEGY
Channel V models a new route to success
FIVE VJs, a reputed modelling agency, a whirlwind six-city tour of the country and the opportunity to mingle with some of the most beautiful faces in these places. Channel V is gearing up for some fresh action in the youth segment with its latest ...
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Wimco to foray into cigars — Plans to extend Homelites brand
NOTWITHSTANDING the ban on tobacco advertising, matchmaker Wimco Ltd is planning to introduce a range of cigar brands. Its parent company, Swedish Match, which holds a 74 per cent stake in Wimco, has a host of cigar brands in its portfolio, and ...
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ADVERTISING
JWT bags Parry's Sugar account
CHENNAI: J. Walter Thompson (JWT), Chennai, has won Parry's Sugar account after a `toughly' contested pitch, a press release said. Ms Anita Gupta, General Manager, JWT, Chennai, said that the challenge was to make customers see value in ...
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PROMOTIONS & OFFERS
Pen makers write new script with cos' freebie spree
PEN manufacturers appear to be making the most of the increasing trend of FMCG, consumer electronics and even pharma companies to dish out freebies as part of their marketing campaigns. With an increasing number of such companies opting to ...
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BRANDS
Tatas' common branding paying
THE Tata group, which started a common branding strategy for all companies in its fold in the 1990s, has seen the share of brand-driven segment increase in both sales turnover and profit after tax. From 22 per cent of sales turnover in 1992-93, ...
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Optimum Media Solutions launches Brandcast unit
OPTIMUM Media Solutions (OMS), the media specialist arm of Mudra Communications, has taken the initiative to define a way of advertising brands where the brand is integrated with `entertainment content.' To achieve this, it has announced the ...
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NEW PRODUCTS & SERVICES
ABB unveils new wiring accessories
ABB Ltd has launched a new range of wiring accessories including switches, regulators and sockets for the Indian market. The company has invested Rs 15 crore towards manufacturing this new line of products till date, the Managing Director, Mr ...
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Pratishta Industries to launch bio products
PRATISHTA Industries Ltd (PIL), a biotechnology company, is set to launch bio-fertilisers and bio-pesticides on May 11 to mark `Technology Day' through the Department of Biotechnology. The process technology for the products has been obtained ...
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Brand Quest
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