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Saturday, May 01, 2004

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MARKETING

STRATEGY
Union Bank ties up with UAE co for money transfer
UNION Bank of India has signed an agreement to facilitate international money transfer services using UAE Exchange Company's `Xpress Money'. UAE Exchange and Financial Services Ltd, which is specialising in money transfers and money exchange ... More

ADVERTISING
Congress tops poll ads in print
THE Congress Party may be closing in on the BJP if exit polls are any indication, but the 119-year-old party is way ahead of the latter when it comes to print advertisement campaigns. According to AdEx India, a division of TAM Media Research, ... More

V. Kalidas elected President of Ad Club Madras
AT the Annual General Meeting of the Advertising Club Madras, held on April 29, Mr V. Kalidas of The Hindu was elected as President. The other office bearers of the Club are Ms Minitha Saxena (FCB Ulka), Vice-President, Mr R. Seshadri ... More

Lowe bags Rs 60 cr worth new business
THE first quarter of this calendar year has been a great one for Lowe, especially on the new business front. New business worth Rs 60 crore has been added from existing and new clients such as BPCL, Bharat Gas, , Gas Authority of India Ltd, ... More

PROMOTIONS & OFFERS
Samsung Olympics promotion zeroes in on cell phone buyers
EVEN before the euphoria on the recently concluded Indo-Pak cricket series has subsided, Samsung India Electronics has unveiled its Olympics promotion. During the Samsung Cup (Indo-Pak cricket series) the focus was on colour televisions and ... More

DIRECT MARKETING
Direct selling biz under threat from fraudsters, says IDSA
THE Rs 2,300-crore Indian direct selling business is under threat from the large number of fraudulent companies which have jumped onto the direct selling bandwagon in the hope of making a quick buck. Stung by the atmosphere of suspicion and doubt ... More

BRANDS
HLL Network forays into foods
HINDUSTAN Lever Network, the direct-selling division of HLL, has made an entry into the foods category by launching its own brand, Indus Valley. At present, the Indus Valley brand comprises food products such as basmati rice and ready-to-eat rice ... More

Srinivas Fine Arts to expand in West Asia
SRINIVAS Fine Arts, manufacturers of the Nightingale brand of premium diaries, plans to expand its presence in West Asia. The brand had entered UAE through a marketing tie-up with Al Gurg stationery, one of the largest distributors and suppliers ... More

NEW PRODUCTS & SERVICES
Fiat India launches Petra at Rs 4.75 lakh
IN a bid to grab a significant market share in the growing mid-size sedan market in India, Fiat India on Friday announced the launch of theFiat Petra. The car, which is modelled on the 178 platform, is equipped with a 1.6-litre petrol engine ... More


Brand Quest



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