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Friday, April 30, 2004

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MARKETING

STRATEGY
Bite into a Big Mac at IOC bunks soon
PETROL bunks around the country are changing. At some you can drink your frappe or cappuccinos, and at others pick up bread and eggs. Soon you can order a Big Mac with mustard sauce and French fries. Indian Oil Corporation (IOC) is in talks ... More

God proposes, Posts disposes ... and makes a neat pack
WITH couriers taking away more than 40 per cent of the `letter' or retail business from the Department of Posts, the department with its wide reach and infrastructure has decided to put just that into use to regain its market share. It has ... More

Slice launched in PET packs in Mumbai
MUMBAI: Pepsi launched Slice, its mango juice drink brand in a PET pack in Pune, Nasik, Aurangabad and Solapur. The 500-ml PET pack is being launched with a new tagline `Go Man-Go', which is being communicated to consumers through ... More

NumTV to offer S. Indian channels online to NRIs
PENTAMEDIA'S NumTV has tied up with Samachar.com, a portal of Sify, to target the NRI community with a string of South Indian channels that will be made available online. The alliance, worked out on the basis of a revenue-sharing agreement, is ... More

Hutch introduces stock trading desk on mobiles in Mumbai
It makes available to stock market participants the complete suite of dealing desk trading functionalities on a mobile. More

PROMOTIONS & OFFERS
Rasna to set up 2 more plants to triple capacity
WITH an aim to garner sales from the cola drinks segment, Rasna, on Thursday, announced that it would spend Rs 10 crore towards setting up two more plants for manufacturing its cola product (available in a powdered form). "We have decided to ... More

Cox & Kings offers trade fair packages
According to a company official, the addition of the Trade Fair Tours division would help Indian visitors avail themselves of the "best value, best price" package when they visit trade fairs organised abroad. The trade fair travel packages ... More

NEW PRODUCTS & SERVICES
SBL lines up homeopathic launches
SBL Private Ltd is planning to tap the Rs 400-crore homeopathic remedies market with the launch of a range of medicines for the treatment of cardiac-related ailments, osteoporosis and HIV/AIDS. And as a first, it has launched a new solution for ... More

ETV Network to air Tenali series
TOONZ Animation India has entered into an agreement with ETV Network for telecast of The Adventures of Tenali Raman, the first in-house production from Toonz. Announcing this, Mr P. Jayakumar, Chief Executive Officer, Toonz, said that ... More


Brand Quest



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Top Stories
Reliance lays out Rs 35,000-cr capex plans


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Further hike in egg prices on low stocks

Looking back
Apr. 18-Apr. 24
Michelin Apollo launches truck, bus radials

Wockhardt sets up marketing arm in US

Economy pricing does the trick for Coca-Cola — Unit case volumes up 22 pc in India

Business Line Quiz kicks off tomorrow

Raymond promises `divine' feel with 220S

Cipher pips i-flex to win Business Line Quiz


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