MARKETING
STRATEGY
`Fa-fresh zone' in city cinema
CHENNAIITES can look forward to booking their movie tickets in air-conditioned comfort this summer. Henkel Spic India has created a `Fa-fresh zone' at the city's Satyam complex, which not only provides air-conditioned comfort at the booking ...
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IA launches EMI scheme for tickets
INDIAN Airlines, in collaboration with ICICI Bank, has launched `Pay smart', an equated monthly instalment (EMI) scheme under which a passenger can take advantage of the deferred payment system. The scheme, which came into effect on April 26, ...
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Dalmia Consumer Care forays into SAARC
TERMED as an alternative to paan masala and gutkha, Chabaaza, a tobacco-free paan flavour gumlet from Dalmia Consumer Care has now been introduced in Bhutan, thus beginning its journey in the SAARC countries. According to ...
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Postal Dept to sell Arokya milk coupons in Chennai
THE Department of Posts will sell Hatsun Agro Product's monthly milk coupons. The scheme was launched in Chennai today, under which the public can buy milk coupons from 44 post offices and have Arokya brand milk door delivered by the ...
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EVENTS
Business Line Quiz on April 30
IT is results time for corporate executives and students. While they await results with their fingers crossed, here's a quiz that supplies food for reflection. The Hyderabad round of `Business Line Quiz' will be held at Fortune Katriya ...
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ADVERTISING
Mohan Menon of O&M hangs up his boots
MOHAN Menon, Ogilvy's Director (South), has decided to take a break from advertising after a career spanning 32 years at the agency, his first and only job till now. Mr Menon, says a release from Ogilvy, was hired as a cub copywriter at Ogilvy ...
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PROMOTIONS & OFFERS
APTDC to organise 5-day summer fete
Entertainment groups like Asma, Gaysil Noroha, Goan Carnival, Aqua Flow, Bombay Vikings and Euphoria Band would be major attractions.
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BRANDS
TI buys rights for Hercules brand in Africa, West Asia
TUBE Investments (TI) of India, the country's second largest bicycle manufacturer, has bought over the rights to sell bicycles under the Hercules brand name in Africa and West Asia, from Raleigh of UK. While the deal for Africa has been ...
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NEW PRODUCTS & SERVICES
Canon launches 20 new products
CANON India on Tuesday unveiled its marketing strategy for the current year, unveiling 20 new products that include digital cameras, camcorders and printers. The company, which posted a Rs 230-crore sales turnover in 2003, said that it would ...
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Sony Entertainment set to launch 6 new serials
SONY Entertainment Television (SET) has firmed up plans to roll out six new programmes in the current fiscal. While Sakshi is already on the air, Yeh Meri Life Hai will be aired from May 3. Speaking to newspersons here today, ...
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New, powerful E-class saloon from DaimlerChrysler
DAIMLERCHRYSLER India Ltd, the Indian subsidiary of the German carmaker is launching the E 270 CDI, a more powerful, new version of its E-class saloon. The E 270 CDI will available at the company's showrooms by the end of May. The new E-class ...
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Poll updates from BPL Mobile in Malayalam
BPL Mobile has launched Election News line and Election News Alert services to provide live updates of the ongoing Parliamentary elections. News line provides round-the-clock election news updates in Malayalam, which can be accessed by dialling ...
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Brand Quest
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