MARKETING
STRATEGY
Splash to spruce up content
CHENNAI-BASED kids TV channel Splash is all set to spruce up its content and packaging. The channel, which is to be merged under the Mayajaal Entertainment banner soon, plans to launch 12 new shows in the coming six months. Also on the cards are ...
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Switch on your AC with a phone call!
WANT to "chill out" the moment you hit home? Now you can phone in and switch on your air-conditioner. Or do you want to swing to your favourite music as you cook? Nothing new, except that the source of the sound is your refrigerator. This is ...
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ADVERTISING
Alleged misleading advertisement — MRTPC rejects Nirma's plea against HLL
THE Monopolies and Restrictive Trade Practices Commission (MRTPC) has rejected the applications filed by Nirma Ltd against Hindustan Lever Ltd (HLL), alleging the latter of disparaging its product. The commission was considering an application ...
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PROMOTIONS & OFFERS
Singapore Tourism to come out with special packages
THE Singapore Tourism Board is stepping up its promotion of Singapore by twinning destinations with Thailand, Malaysia, Sri Lanka and Australia, according to Ms Bridget Goh, Area Director - Southern and Eastern India, Sri Lanka and Maldives. The ...
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OUTLOOK
Total targets 25 pc growth in lubricants
TOTALFINAELF India Ltd (TIL), part of Total S.A. of France, has targeted to achieve a growth rate of 25 per cent per annum so as to increase its share in the Indian lubricants market from the existing 1.4 per cent to 3 per cent by 2006. The ...
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NEW PRODUCTS & SERVICES
Raymond promises `divine' feel with 220S
A FEEL of `heaven' was how the Deputy Prime Minister, Mr L.K. Advani, once described a Raymond offering. On Wednesday, the company unveiled the Super 220S, the latest in its Chairman's collection of suitings, with a promise to make it ...
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Vanilla Coke in Chennai
COCA-Cola will launch its new variant, Vanilla Coke, in Chennai and six other cities in Tamil Nadu on Friday. The company has signed up Hindi film actor Vivek Oberoi as the brand ambassador for the new product. The campaign with its retro look ...
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Kodak launches new dry tech laser radiology machine
KODAK Health Imaging (HI), a division of Kodak India Ltd, has launched a new dry technology laser radiology machine at Mahajan Imaging Centre, Delhi. According to Dr Mohan M. Nadkarni, Vice-President and Country Business Unit Manager, Kodak ...
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Maxfair's ayurvedic drugs
KOCHI: The Nashik-based Maxfair Drugs and Cosmetics Pvt Ltd has launched its various ayurvedic products in the Kerala market. The products included medicines for respiratory disorder, joint pain, piles, hypertension etc. Speaking on the ...
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Brand Quest
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