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Thursday, April 22, 2004

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MARKETING

STRATEGY
Economy pricing does the trick for Coca-Cola — Unit case volumes up 22 pc in India
DESPITE being dogged by one controversy after another, Coca-Cola India seems to have hit the right note with its single serve, economy pricing strategy. The company's first quarter results announced on Wednesday state that in India "the ... More

Anyuser Tele offers call to US, UK at Rs 2.35 per minute
ANYUSER Telecom, a leading voice over Internet Protocol (VoIP) player and a subsidiary of the $2.6-billion Anyuser.Net based in Korea, has announced a cut in international call rates. The new rates effectively make Anyuser's `Global Gupshup' ... More

Domino's new offer: Delayed pizzas for free
DOMINO'S Pizza India, which until now has promised discounts on pizzas that aren't delivered within 30 minutes, will henceforth provide delayed pizzas for free. The promise is applicable only to the extent of the "first Rs 300 of the order"; ... More

PROMOTIONS & OFFERS
Business Line Quiz kicks off tomorrow
GET ready and put your thinking caps on. The 2004 edition of the Business Line quiz, presented by the Union Bank of India, kicks off in Bangalore on Friday, April 23, with the Hyderabad and Chennai legs slated for April 30 and May 7, ... More

Promo offer for Jet Air Citibank cardholders
NEW DELHI: In a special promotional offer, passengers enrolling for the Jet Airways-Citibank gold credit card with an add-on card will be given a free economy class return ticket on the Chennai-Colombo-Chennai sector. In a statement, the ... More

CHANNELS AND FRANCHISES
MTV, Nickelodeon join One Alliance
THE One Alliance, a distribution joint venture between Sony Entertainment Television (SET), Discovery Communications, has added music channel, MTV and kids channel, Nickelodeon, to its bouquet of channels. Mr Alex Kuruvilla, Managing ... More

MARKET SHARES
Hitachi aims 25% share of plasma TV segment
THE home electronics division of Hitachi, which recently entered the Indian market with its high-end plasma televisions, is looking at a 25 per cent market share in the plasma segment by 2005. Speaking to Business Line, Mr Tarun Jain, ... More

RETAILING
Pizza Corner to spread franchisee outlets
RESTAURANT chain Pizza Corner hopes to achieve 25 per cent growth in turnover during the current fiscal. Pizza Corner's turnover last year, according to market information, was around Rs 24 crore. Apart from opening franchisee outlets in ... More

PIRACY
FICCI, US Chamber join hands to fight piracy
THE Federation of Indian Chambers of Commerce and Industry (FICCI) will have a new partner to combat piracy and counterfeiting — the US Chamber of Commerce. This was disclosed by Mr Thomas J. Donohue, President & CEO, US Chamber of ... More

NEW PRODUCTS & SERVICES
Ray-Ban eyes two-digit growth — Launches slew of new products
RAY-BAN Sun Optics India said today that with a range of products and marketing initiatives in place, it is targeting to achieve two-digit growth in the current year. The company had posted over 50 per cent bottomline growth in 2003 to Rs 3.7 ... More

Essilor launches Airwear lenses
KOCHI: Essilor, the world leader in ophthalmic optical products, has announced the launch of Airwear spectacle lenses for the new generation in the State. The polycarbonate Airwear lenses are up to 43 per cent lighter, up to 30 per cent ... More


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Top Stories
Economy pricing does the trick for Coca-Cola — Unit case volumes up 22 pc in India


IBRD clears $500 m for basic education programme

Business Line Quiz kicks off tomorrow

Big B bats for Samajwadi Party

India initiates most anti-dumping probes

Poor quality hits grape exports from AP

Looking back
Apr. 11-Apr. 17
TI to pump up cycle exports

Citibank special for women

Tractors ride 10.5 pc high last fiscal

Price war bruises HLL margins

Liberty plans to step into global arena


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