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Wednesday, April 21, 2004

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MARKETING

STRATEGY
Wockhardt sets up marketing arm in US
WOCKHARDT Ltd on Tuesday gave its operations in the US a booster shot by establishing its own sales and marketing organisation, in addition to its existing two-and-a-half-year-old research and clinical trials facility. The new marketing and ... More

ADVERTISING
Pepsi peps up Dukes Lemonade ad campaign
PEPSI today launched a series of consumer initiatives in Mumbai for its lime brand, Dukes Lemonade, which includes a new tagline and an interactive radio commercial to beat the summer heat. Mr Praveen Someshwar, Head of Pepsi's operations in ... More

RETAILING
GKB Lens plans to scale up retail outlets
GKB Rx Lens Pvt Ltd, which opened its third outlet in Chennai today, aims to have 20 retail outlets operating by the end of this year. Speaking to Business Line here, Mr Lalit Gupta, Director (Marketing), GKB Rx Lens, said the company ... More

MARKETING RESEARCH
O&M study urges brands to support modern moms
BRANDS and communicators must reflect Mom's newer realities and the new relation that she shares with her child. They must recognise she has a role beyond cooking, and partner her in being the `creator of fun' in her child's life. Not only that, ... More

NEW PRODUCTS & SERVICES
Michelin Apollo launches truck, bus radials
MICHELIN Apollo Tyres Pvt Ltd (MATL), a 51:49 joint venture between Michelin Group and Apollo Tyres Ltd (ATL), has announced the launch of a range of truck and bus radials for the Indian market. The truck radial market in the country is at a ... More

ITC launches Sunfeast biscuits in Chennai
Company officials said that the aim was to capture 10 per cent of the biscuit market in Tamil Nadu in the first year of launch. Sunfeast's launch was on the heels of a launch in other parts of the country last year. ITC's Chennai Branch ... More

NEG Micon unveils `largest' wind turbine
FROM a distance, a number of wind turbines are visible, their blades rotating at a rhythmic speed. The afternoon is hot. The Toyota Qualis swerves off the asphalted road on to a mud track. The drive for the next few minutes is bumpy. On either ... More

New Euro inner wear range
KOCHI: Euro has launched its new range of fashion inners for men and women in the Kerala market. The inner wears are targeted at urban young men and women in the age group of 18-24. The product offers a unique anti bacterial benefit and ... More


Brand Quest



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Wockhardt sets up marketing arm in US

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