MARKETING
STRATEGY
HLL reduces Clinic Plus prices
HINDUSTAN Lever Ltd (HLL) has announced a reduction in prices of Clinic Plus health shampoo. The company has withdrawn the one for one offer. The new prices are: Rs 30 for 100ml; Rs 55 for 200ml and Rs 90 for 300ml. Clinic Plus also has a ...
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Akshaya Tritiya collection from Kirtilal Kalidas
KOCHI: The jewellery showroom of Kirtilal Kalidas has lined up a special `Akshaya Tritiya' collection. The `Akshaya Tritiya' day falls on April 22. The company is exhibiting `Lakshmi-inscribed' gold coins, diamond jewellery and also the ...
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ADVERTISING
Dentsu Comm bags Blaupunkt ad account
DENTSU Communications has bagged the advertising account of global audio major Blaupunkt. The account was won after a five-way pitch, which involved strategy and creative presentations. The Blaupunkt India advertising account is estimated ...
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Index for online ads efficacy in pipeline
THE online advertising bubble burst a few years ago but the market is "slowly starting to find its more natural level," says Dr Paul Prabhaker, Associate Dean and Associate Professor of Marketing at the Illinois Institute of Technology's Stuart ...
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CHANNELS AND FRANCHISES
FCUK launches watch collections
FCUK, the designer label from the UK, has introduced its watch collection in India as part of the first phase of its entry into the country. The watch collection is being marketed by Timex Watches Ltd here. FCUK claims to offer an eclectic mix ...
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MARKET SHARES
Canon India to offer mobile printer
WITH a target of Rs 700 crore revenue by 2007, Canon India had started its second phase of growth, officially kicked off by Mr Yoroku Adachi, President of Canon Asia, in Goa in 2003. The idea was to grow by three times in the next five years ...
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RETAILING
Mattel, Pantaloon tie up for concept store
MATTEL India has tied up with Pantaloon Retail (India) Ltd to open its first Barbie concept store in India at Mumbai. This is primarily aimed at capturing the fake and knock-off Barbie products market in India, estimated at Rs 60 crore. Mr ...
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MARKETING RESEARCH
MRF tops JD Power study on customer satisfaction
MRF has been ranked the highest in customer satisfaction for the third consecutive year in the JD Power-Asia Pacific 2004 India Original Tyre Customer Satisfaction Study released today. The study examines customer satisfaction with original ...
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BRANDS
Fashion week expects increased business
WITH the retail environment in the country fast changing, the forthcoming Lakme India Fashion Week expects to do about 25-30 per cent more business this year. Further, the Fashion Design Council of India (FDCI) is expecting to see a large number ...
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`As is America, so are its brands'
QUALITY, choice and opportunity; global brands, adapted for local markets. These are some of the attributes that have made American brands - be it in automobiles, clothes, fast food, soft drinks or pharmaceuticals - what they are in the ...
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NEW PRODUCTS & SERVICES
Intas Biotech launches cancer drug
PATIENTS suffering from cancer of the white blood cells or Acute Promyelocytic Leukaemia (APML) are expected to benefit from the recent launch of Arsenox from Intas Biotech - Oncology. APML patients suffer from blood clots, bleeding and ...
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Xerox unveils 8 office products
XEROX Modicorp Ltd, the document management player, has launched eight products — six network laser printers and two multi-function devices — in the domestic market. According to an official statement, these products, which have ...
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Toyota launches Qualis variant
TOYOTA Kirloskar Motor (TKM) on Monday launched a limited edition variant of its multi-purpose vehicle, Qualis MYST. A press statement from the company said the new Qualis MYST is priced at Rs 6,62,580 and is available in black colour. The ...
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Brand Quest
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