MARKETING
STRATEGY
Metro Cash & Carry to focus on Bangalore
METRO Cash & Carry is not in a hurry to expand its network, albeit its has plans to replicate its self-service wholesale business in other parts of the country . The company will embark on its expansion plan only after it has consolidated its ...
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ADVERTISING
Maximize India re-launched as Maxus
MAXIMIZE India, a leading advertising and media-network company, on Thursday announced its re-launch as Maxus and said it will help its parent GroupM consolidate its media assets, including that of Maximize. Maxus network is being launched in 14 ...
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CHANNELS AND FRANCHISES
Sundaram Honda named `best dealer'
SUNDARAM Honda, Chennai, a unit of Sundaram Motors, has been judged the best dealer of Honda cars in India for 2003, according to a press release from Sundaram Honda. The contest between the dealers was based on customer satisfaction, sales, ...
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RETAILING
Aiwo plans more boutiques, restaurants
AIWO, a lifestyle company promoted by Mr C. Sivasankaran of the Sterling Group, plans to set up a chain of gourmet restaurants and health boutiques across 27 cities in India and abroad. The company will invest about Rs 90 crore this fiscal. ...
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Theme store on interior designing in Hyderabad
INTERIORS - a theme store to act as a one-stop shop for furniture cover and accessories apart from offering consultancy from experts in textile and design to beautify home or office has been opened at Banjara Hills. Addressing a press ...
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BRANDS
`Low disposable income limits branding exercises'
CORPORATE spend on branding and brand repositioning in Asia will continue to move along the traditional course: turn to branding when there is no other choice. This notwithstanding the huge potential opening up in the region to reinvent the value ...
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ONLINE MARKETING
A supermarket for Salt Lake tech zone
IT is a "solution" for IT and telecom professionals whose workplace is the Salt Lake Electronics Complex - better known as Sector V of Salt Lake — here which houses big names such as PricewaterhouseCoopers, IBM, Cognizant Technologies, ...
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TRENDS
Price war bruises HLL margins
FMCG major Hindustan Lever Ltd, which announced a major business and organisational restructuring on Thursday, has been waging a price war for its market share in detergents and personal products. And the price war has taken its toll on HLL's ...
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HBO to air English movies dubbed in Hindi
THE trend of English movies being dubbed in Hindi seems to be picking up with English movie channel - HBO - also following suit. For the first time, the channel will air three movies - The Mummy, The Mummy Returns and The ...
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NEW PRODUCTS & SERVICES
SBT loan plan for nurses going abroad
STATE Bank of Travancore (SBT) has unveiled a loan scheme for the benefit of nurses seeking employment abroad. Under the "SBT nurses suvidha scheme", loans are available to meet the expenses for migration abroad, registration, test and ...
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AirTel launches STD code search service in Delhi
MOBILE phone service provider AirTel on Thursday launched a unique search service that would help customers search STD or ISD codes. This service has been introduced in Delhi, according to a press release. The database has a repository of ...
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Elantra steers Hyundai into the executive segment
IN a bid to garner a sizeable market share in the fast-growing executive car segment, Hyundai Motor India on Thursday announced the launch of its sedan, Elantra. The car would compete with similar models from the stables of Toyota (Corolla) ...
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IMAX plans 20 theatres in 5 yrs
WITH IMAX movies getting good response in India, the Canada-based IMAX Corporation sees setting up of 20 theatres in the next five years in major cities. "Three IMAX theatres will come up in New Delhi. AEG group has got three licences for ...
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LG Care enters FMCG market
LG Care, belonging to the LG group of Korea, has entered the Indian FMCG market by launching eight categories of consumer products here. The products launched include toothpastes, shampoos, soaps, detergents, diapers, cleaners and cosmetics. ...
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Secure Web launches burglar alarm
SECURE Web Technologies has launched a burglar alarm that alerts owners of vehicles and houses within 10 seconds of an attempted theft. The SecureMark Black Box II uses the biometric system, which senses human temperature, and alerts owners ...
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Brand Quest
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