The Hindu Business Line : Monday, April 12, 2004

STRATEGY
Mother Dairy to launch dairy whiteners?
AFTER milk, `dahi' (yoghurt), ice-cream, flavoured milk and butter, the National Dairy Development Board-owned Mother Dairy is now set to launch dairy whiteners. According to industry sources, the NDDB subsidiary would use the Karnal-based ... More

CUSTOMER RELATIONSHIP MANAGEMENT
Customer service is very critical to us: Amex
IT'S just about starting to happen in India. With the services sector growing at a fast clip, the customer is slowly emerging as king. Yes, there's still a long way to go, when compared to his pride of place in the US, but the positive aspect is ... More

CONSUMERISM
Consumer fora seek to take part in drug-related debates
CONSUMER organisations have urged that they be allowed to participate in pharma-related debates that eventually have an impact on the price of drugs and their affordability. Even as pharma industry associations prepare to make presentations on ... More

ADVERTISING
No need to ship your models from Mars
THERE was this `definitely male' bike ad, which used to make men worried about their equipment, while women seemed to be educated as to what to look for. "Wait, are our men so Neanderthal that they can relate only to images of virility and not ... More

NEW PRODUCTS & SERVICES
Now suits, blazers from Peter England
PETER England, a prominent shirt brand from Madura Garments, has launched its new range of readymade suits and blazers. The company hopes to garner 35 per cent market share in this segment within two years. Madura Garments already has a ... More

Brand Quest

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