Financial Daily from THE HINDU group of publications
Thursday, Apr 08, 2004
Financial Daily from THE HINDU group of publications Thursday, Apr 08, 2004 |
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Marketing
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Market Shares Royal Challenge whisky sales cross 1-m cases Our Bureau
Bangalore , April 7 ROYAL Challenge has become the first premium whisky to clock one-million-case sales in a year. Recording a growth of 16 per cent in the year ended March 31, 2004, Royal Challenge accounted for more than 65 per cent of the 1.5 million case premium whisky segment of Indian Made Foreign Liquor (IMFL) industry, Shaw Wallace & Co, said in a press release. "It is significant to note that it is in the premium whisky segment that the maximum competition from international brands is witnessed. This segment includes brands priced in the range of Rs 350-500 per unit (750 ml). Over the past few years, many global majors have placed their brands in this segment, pitched directly against Royal Challenge," said Mr A.K.M.A. Shamsuddin, President Shaw Wallace. "The two factors responsible for continued leadership of Royal Challenge are the consistency of its superior blend and the gradual evolution of the brand imagery in step with contemporary trends," he added.
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