MARKETING
STRATEGY
Goodricke firms up plans to sell branded tea; skip auctions
HIGH-QUALITY teas major Goodricke Group Ltd has firmed up plans to lay emphasis on sales of branded teas as opposed to sale of the commodity through auction mechanisms. Over time, more and more teas from the company's gardens in Darjeeling, ...
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IPR
NGO opposes EMR for Bayer's Gatifloxacin
CAMPAIGNERS for affordable medicines have now trained their guns on Bayer's antibiotic drug gatifloxacin, sold under the Tequin brand name. Bayer has sought an exclusive marketing right (EMR) for gatifloxacin and the application lies at the ...
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ADVERTISING
Lintas IMAG to revitalise Dalda brand
LINTAS India's Integrated Marketing Action Group (IMAG) has been appointed by Bunge, the world's largest oilseed processor, to re-launch and re-vitalise the Dalda vanaspati brand in the country. Bunge, the $22-billion-plus New York-based ...
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PROMOTIONS & OFFERS
Eveready ropes in Big B to promote batteries, torches
NOW Amitabh Bacchan will promote Eveready batteries and torch lights. The deal, which was struck a few days ago, was announced at a conference of the company's sales team here. According to Mr Deepak Khaitan, Vice-Chairman and Managing ...
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DIRECT MARKETING
Modicare to unveil `Well'ness products
DIRECT marketing group Modicare is adding the nutrition and wellness category to its range of products. It is also planning to offer services such as insurance and education. Speaking to Business Line here, Mr Chris Bolsover, Chief ...
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CHANNELS AND FRANCHISES
Allahabad Bank to vend UTI-MF products
UTI Mutual Fund has tied up with Allahabad Bank for distributing its schemes, the fourth bank in the country with which it has entered into a strategic arrangement. The Kolkata-based bank will offer the entire range of funds managed by UTI ...
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MARKET SHARES
Daikin AC eyes high-end market
WITH the market for air conditioners in India seeing steady growth, Daikin Shriram Airconditioning, the 80:20 joint venture between the Japan-based Daikin Industries and the Siddharth Shriram Group company, SIEL, is looking to grab a niche in the ...
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MARKETING RESEARCH
Indo-Pak ODI final on TV gets record viewership
THE excitement that got built up gradually during the India-Pakistan cricket one-day series has, predictably, been reflected in the television viewership numbers. The fifth and final match at Lahore, which acquired a tournament final-like ...
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NEW PRODUCTS & SERVICES
Reliance offers global roaming on GSM networks
IN what might appear a little ironical, Reliance Infocomm has launched international roaming services that will allow Reliance IndiaMobile customers to roam internationally on GSM networks. In addition, this will require that the RIM customer ...
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Stovekraft launches range of aluminium pressure cookers
STAINLESS steel may rule the kitchen. It may be stainless steel for gas stoves and utensils. But when it comes to pressure cookers it is aluminium that the market wants. A leading manufacturer of stainless steel pressure cookers, the Vardhaman ...
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Brand Quest
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