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Our Bureau

Hyderabad , April 2

TAKING a cue from the West, Arrow, a leading premium menswear brand, has brought about a significant change in the format of its exclusive showrooms.

"Taking the European concept that every piece of shirt or trouser is a piece of art in itself, we have introduced this format. We display them individually instead of keeping them in a bunch," said Mr Janak Dave, Business Head (Arrow) of Arvind Brands Ltd.

Addressing a press conference here on Friday, Mr Dave said six of the 48 exclusive outlets followed the new format. The company planned to upgrade the existing outlets.

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