The Hindu Business Line : Big Bazaar to source its in-store apparel brands from Arvind

APART from Big Bazaar retailing Arvind Brands' Ruf & Tuf jeans, the discount retail chain is planning to source apparel from Arvind for its about to be launched in-store labels. Speaking to Business Line, Mr Kishore Biyani, Managing Director, Pantaloon Retail, said, "We are planning to launch about eight in-store brands and intend sourcing some of these products from Arvind."

Some of the in-store brands would include names such as Knighthood (for shirts), AFL (for all technology-driven apparel such as `wrinkle-free'), Shyla (for womanswear), Pink & Blue (for children's apparel), DJ&C (for denim wear), Shatranj (for ethnic apparel), Priviledge Club and Studio NYX (for evening wear).

"Its going to be a two-way arrangement. While we will retail the Ruf & Tuf brand for Arvind, the latter will supply us with some of the products for our in-store brands," says Mr Biyani.

For instance, the Knighthood brand of shirts will be sourced from Arvind brands.

Considering Big Bazaar intends launching its denim brand in future under the DJ& C brand, its pricing and range is to be kept different from the Ruf & Tuf offerings. Adds Mr Biyani, "We will make sure that there is a different pricing policy adopted for our in-store denim brand so that it does not clash with Ruf & Tuf."

In spite of speculation regarding in-store brands being favoured over the private labels by retailers, Mr Darshan Mehta, President, Arvind Brands, says, "It is possible for private labels and in-store brands to co-exist."

Arvind, however, does not intend retailing more of its brands through Big Bazaar. In spite of having brands such as Newport in the value for money segment, there are no plans to introduce more brands through the discount chain.

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