MARKETING
STRATEGY
Craigmore consolidating domestic market
THE Bangalore-based Craigmore Textiles, predominantly into exports of textile products, is consolidating its operations in the domestic embroidered products market, estimated to be of the order of Rs 1,500 crore. With just Rs 5 crore out of ...
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Big Bazaar to stock Ruf & Tuf jeans
PANTALOON Retail (India) Ltd and Arvind Brands Ltd announced a tie-up on Thursday where the retailer would stock Arvind's Ruf & Tuf brand at its Big Bazaar outlets across the country. Ruf & Tuf, a private brand designed and manufactured by ..
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REGULATORY BODIES & RULINGS
Production, sale of aero tyres — MRTPC disposes of complaint against Dunlop India
DUNLOP India Ltd (DIL) can now heave a sigh of relief. The Monopolies & Restrictive Trade Practices Commission (MRTPC) has disposed of a complaint against the company indulging in monopolistic and restrictive trade practices in the production and
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ADVERTISING
Indo-Pak series: Worry over high ad rates
INDIA'S 40-run victory over Pakistan at Lahore not only thrilled cricket lovers across the country but the advertisers too, who got the best bang for the buck. However, the big question is whether the high advertising rates that the Indo-Pak ...
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PROMOTIONS & OFFERS
HLL promo on Red Label tea in Kerala
HINDUSTAN Lever Ltd has unveiled a consumer promotion on its Red Label tea brand in Kerala. The promotion, which is timed to coincide with Kerala's Vishu festival, was launched in Thiruvananthapuram on Thursday and will run till April 11. ...
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RETAILING
LG opens X-Canvas studio in Chennai
LG Electronics India has opened a store in Chennai, the X-Canvas studio, to sell its high-end electronic products. The move is to communicate directly with the customer, said Mr Prasanna Raghavan, Product Group Head, New Display Products. He ...
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MARKETING RESEARCH
TV ads aid non-durables sales most in Kerala
A STUDY of purchase behaviour of young consumers in Kerala has indicated that non-durables and products of daily/frequent usage are the ones purchased most under the influence of TV commercials. Respondents in the age group of 15 to 25 years ...
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PEOPLE
Mundkur resigns from Everest Advertising
AFTER heading Everest Advertising for the past one year, Mr Prabhakar Mundkur intends taking a break before returning to the world of advertising. "I have always been in advertising and will be involved in one way or the other with the industry ...
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Mahesh Chauhan appointed President
EVEREST has announced the appointment of Mr Mahesh Chauhan as President of the agency. His appointment takes effect from April 12. Mr Chauhan joins from Rediffusion DYR where he was heading the Bangalore operations till date. He joined the ...
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TRENDS
Tagore songs, Ray movies boost MusicWorld sales
TWO of the world's best known Bengalis - Rabindranath Tagore and Satyajit Ray - have not only proved to be among the State's best ambassadors but they are also helping the RPG group to make money through higher sales at their music retail ...
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NEW PRODUCTS & SERVICES
Electrolux Kelvinator models launched in AP
ELECTROLUX Kelvinator Ltd (EKL) has launched two new models, equipped with unique plasma technology in its ozone range of frost-free refrigerators segment, in the Andhra Pradesh market. Talking to newspersons here on Thursday, the EKL General ...
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LVMH plans launch of more luxury watches
SWISS watchmaker LVMH Watches and Jewellery is all set to spread its wings in India this year, by launching two more of its international luxury watch brands, Fendi and Zenith. Speaking to Business Line, Mr Ravi Thakran, Regional ...
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Silpaulin sheets launched
KOTTAYAM: A low-cost method of rainwater harvesting using Silpaulin sheets is becoming popular among the farmers in high ranges. Silpaulin is a multi-layered and cross-laminated plastic sheet, which is used for rainwater preservation. ...
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Brand Quest
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