MARKETING
STRATEGY
`Content export is next big thing for entertainment sector'
CONTENT export will give new direction to the Indian entertainment industry, positioned in economic stability and a growing advertisement market, according to Mr Marcel Fenez, Asia-Pacific Leader (Entertainment & Media Practice), ...
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La Salle plans corporate tie-ups to boost sales
THE leather portfolio brand La Salle is planning to enter into exclusive arrangements with companies to supply them with its products. La Salle has already entered into an arrangement with Hewlett Packard (HP), whereby its employees can avail of ...
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Corporation Bank loan for Tanishq jewellery
CORPORATION Bank, Tanishq and World Gold Council (WGC) have entered into a tie-up to offer finance scheme to their customers for the purchase of gold jewellery. The arrangement — Tanishq/WGC - Corp Mahila Gold — will be promoted ...
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CHANNELS AND FRANCHISES
Faber to sell Whirlpool's cooking appliance range
WHIRLPOOL of India has struck an alliance with Italian appliances company Faber Heatkraft to introduce its range of cooking appliances in the Indian market. The products consisting of hobs, chimneys and cooking ranges will be distributed and sold ...
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Win-Medicare to focus on gynaecare products
THE UK Modi-promoted Win-Medicare is betting on products for treating gynaecological problems and will shortly launch Divigel, a hormone replacement gel in the Indian market. The company has entered into a licensing agreement with Orion Pharma ...
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MARKET SHARES
Cola majors sweating it out in Kerala
THE onset of a sweltering summer is the time when soft drink makers go overboard, but Coca-Cola and Pepsi, the big two, are unusually low-key in sultry Kerala. A string of controversies involving bottling units and anti-American sentiments ...
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RETAILING
Carrefour defers plans to enter India
THE 86-billion-euro French retail giant, Carrefour, the second largest in the world after Wal-Mart, has postponed its entry into India. Carrefour, which runs over 9,600 stores including hypermarkets, supermarkets, discount stores and ...
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Lacoste to expand retail network
FRENCH premium apparel brand Lacoste is all set to expand its presence in the market with a planned strategy to increase penetration through the malls that are coming up across the country. The company will also seek to increase its presence ...
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PEOPLE
Premnarayen is new NRSC chief
MR Krishan Premnarayen, Partner, Prem Associates Advertising & Marketing, is the new Chairman of the National Readership Studies Council (NRSC), an autonomous wing of the Audit Bureau of Circulations (ABC). Mr Premnarayen, who has been a ...
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NEW PRODUCTS & SERVICES
Kenstar unveils refrigerator range
KENSTAR Kitchen Appliances has launched a range of refrigerators that have been designed to make maximum use of the space within and priced at a level that would place them among the lowest in the market. Kenstar looked at design from the ...
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Brand Quest
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