Financial Daily from THE HINDU group of publications
Friday, Mar 12, 2004

News
Features
Stocks
Cross Currency
Shipping
Archives
Google

Group Sites

Corporate - New Projects


Yuksom Breweries plans to go beyond N-E

Nilanjan Dey

Recently in Gangtok

YUKSOM Breweries, which ranks among the largest beer producing companies in the North-East, proposes to increase its production capacity with a view to catering to larger markets, including a few major ones abroad.

The company, which now produces around three lakh hectolitre at a single location, hopes to shed its regional image and set up production bases elsewhere. It also wants to explore the possibility of turning some of its key products into national brands.

Yuksom's product portfolio now includes `Hit' and `He Man', both of which are mainly aimed at the local market.

According to Mr B. Vaidhyalingam, General Manager, a couple of new units are being considered in Orissa and Assam. In Orissa, for instance, the company is looking at an additional capacity of 75,000 hectolitre.

Yuksom, a closely-held outfit promoted in the mid-1980s by actor Danny Dengzongpa, posted a turnover of around Rs 50 crore last year. It expects to improve its bottomline this fiscal from increased sales.

The company's other plans include setting up a bottle-making unit at its Sikkim plant to create extra synergies and technological upgradation to fine-tune the existing operations. These measures, the company hopes, will enable it to compete more aggressively with bigger players such as Shaw Wallace and United Breweries.

"We now hope to consolidate our position and reach out to consumers elsewhere," Mr Vaidhyalingam told a group of visiting presspersons, adding that the company further proposes to tap fresh opportunities arising in overseas markets, especially the US and Germany.

Some of Yuksom's brands — Himalayan Blue and Yeti — are already exported. The idea is to cater to Indians living in Europe, particularly those who are familiar with Indian brands. In fact, trade enquires had recently come from the UK.

More Stories on : New Projects | Breweries

Article E-Mail :: Comment :: Syndication :: Printer Friendly Page



Stories in this Section
A.L. Mudaliar steps down as Bata India chief


Mitsubishi working on new car for India
BHEL bags ONGC equipment contract
GSPC issues LI to Saipem for offshore oil rig
BG India to invest $140 m in Panna
Century delists from DSE
TN chamber obtains interim stay on 5 pc electricity tax
CPCL demo plant to produce water from sewage
ICRA assigns highest safety rating to GAIL bonds
Emirates launches eurobond issue
NIIT to spin off software biz — Targets US, Europe to grow education division
ABB board okays sale of control valve biz
ACC pact for stake buy
DBS opens office in Hyderabad, Kolkata
Yuksom Breweries plans to go beyond N-E
Rolls Royce in talks with Reliance for gas kit supply
Petronet proposes terminal at Mangalore — Hopes to team up with ONGC
Netafim to expand, set up plant in AP
Matrix Labs gets US nod for second unit
Dodsal bags order for petro products supply in Afghanistan
Proalgen Biotech to come out with IPO
Varun Shipping plans rights, global offering
Proposed share sale to Bajaj Auto — Maharashtra Scooters shareholders seek fair returns
Nicholas Piramal profit `to take Rs 50 lakh hit'
LG Elec looks at Rs 7,000-cr turnover
Hyundai all set to ship Santro to Mexico
Steelage hopes to double turnover



The Hindu Group: Home | About Us | Copyright | Archives | Contacts | Subscription
Group Sites: The Hindu | Business Line | Sportstar | Frontline | The Hindu eBooks | The Hindu Images | Home |

Copyright 2004, The Hindu Business Line. Republication or redissemination of the contents of this screen are expressly prohibited without the written consent of The Hindu Business Line