Financial Daily from THE HINDU group of publications
Sunday, Feb 29, 2004
Financial Daily from THE HINDU group of publications Sunday, Feb 29, 2004 |
||
|
|
||
|
Corporate
-
Outlook GM eyes higher market share for Optra Neha Kaushik
New Delhi , Feb. 28 UPBEAT about the response to the Chevrolet Optra, which was launched in July last year, General Motors is confident about bettering the car's market share by about 10 per cent in the current year. "We are targeting to increase our share from 24 per cent last year to 34 per cent in 2004, in the segment in which the Optra is present," Mr Amit Dutta, Vice-President (Marketing), General Motors India, said. The company sold close to 5,000 units of the premium mid-size sedan in 2003, and about 701 units in January. According to Mr Dutta, the recently launched 1.6 litre variant of the Optra has received a good response from the market and currently has a waiting period of about four weeks. There is a difference of about Rs 60,000 between the 1.6-litre and the 1.8-litre Optra variant. Meanwhile, in order to celebrate the first year of the Chevrolet brand in India and build awareness about the brand, General Motors has rolled a month long `Chevrolet Celebrations' in the country. The company has also brought its famous Chevrolet Corvette (the 2003 version) car to India as part of the event. The celebrations will be held in Mumbai, Delhi, Punjab, Chennai and Bangalore. And given Chevrolet's history in India, General Motors is planning to organise rallies in partnership with the Heritage Motoring Club of the old Chevrolets in the country. At present, along with the Optra, General Motors also retails the sports-utility-vehicle Forester under the Chevrolet brand.
More Stories on : Outlook | Cars | Market Shares
Article E-Mail :: Comment :: Syndication :: Printer Friendly Page
|
Stories in this Section |
|
The Hindu Group: Home | About Us | Copyright | Archives | Contacts | Subscription Group Sites: The Hindu | Business Line | Sportstar | Frontline | The Hindu eBooks | The Hindu Images | Home |
Copyright © 2004, The
Hindu Business Line. Republication or redissemination of the contents of
this screen are expressly prohibited without the written consent of
The Hindu Business Line
|