Financial Daily from THE HINDU group of publications Saturday, Feb 21, 2004 |
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Marketing
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New Products & Services Tata SFC 407 EX launched in Kerala Our Bureau
KOCHI: Tata Motors has introduced its new Tata SFC 407 EX turbo light commercial vehicles in the Kerala market here on Friday. The SFC Tata 407 EX offers a host of applications for the light industrial and construction industry, agricultural products, dairy produce, fisheries, LPG cylinders, courier and parcel services and other special applications. With a payload capacity of 3.4 tonnes, increased fuel efficiency and lower maintenance costs, operations can be more efficiently managed and profitable for the transporter, Mr Shyam Mani, Vice-President, Sales and Marketing said. Available in high deck load body, half load body and cab chassis version, the SFC Tata 407 EX turbo sport three attractive body colours such as Irish cream, Turquoise green and Aztec blue. Referring to the Kerala market, he said the company has got 70 per cent market share in the medium and heavy segment, 42 per cent LMV and 51 per cent pick up.
More Stories on : New Products & Services | HCV/LCV/Tractors | Kerala
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