MARKETING
CUSTOMER RELATIONSHIP MANAGEMENT
Electrolux Kelvinator to roll out branded service centres
CONSUMER durables company Electrolux Kelvinator Ltd (EKL) has de-linked its distribution network from the service function in a bid to boost its image as a consumer-friendly company. The company is in the process of rolling out a customer ...
More
ADVERTISING
O&M to handle Mehta group's cement brands
CEMENT brands - Haathi and Siddhee belonging to the Mehta group of companies has appointed Oglivy & Mather in Mumbai to devise a communication strategy for its brands. Speaking to Business Line, Ms Lakshmi Goyal, Business Director, ...
More
Indo-Pak cricket series: Madison Outdoor targets Rs 8 cr from in-stadia ads
Madison Outdoor Media Services, a division of the Mumbai-based Madison Advertising, expects to earn Rs 7-8 crore in revenues by selling space for on-ground hoardings across all the venues for the forthcoming Indo-Pakistan cricket series. ...
More
PROMOTIONS & OFFERS
BSES told to stop offering rebates
THE Maharashtra Electricity Regulatory Commission (MERC) on Friday asked BSES Ltd (now Reliance Energy) to stop giving rebates to customers and recover the discounts it may have already given. The regulator gave the order after rival Tata ...
More
Realtor Purvankara unveils loyalty plan for residents
FROM helping customers do up their brand new flat to paying their electricity and telephone bills and even organising domestic help for them — Bangalore-based real estate developers, Purvankara Group, has recently launched a loyalty ...
More
RETAILING
National Insurance, e-Seva in pact for retailing `covers'
NATIONAL Insurance Company Ltd (NIC), the public sector non-life insurance major, has entered into a strategic alliance with e-Seva, the online electronic delivery of Government and private services, to provide general insurance products. ...
More
IOC to expand reach in Karnataka
INDIAN Oil Corporation (IOC) plans to expand its operations in Karnataka by opening more retail outlets, increasing tankage capacities and revamping oil terminals. Dr N.G. Kannan, Director (Marketing) told newspersons that the company has ...
More
NEW PRODUCTS & SERVICES
Emerson Network launches new cooling solution
EMERSON Network Power (India) Pvt Ltd (ENPI), leaders in the medium-high UPS segment and precision air-conditioners, has launched the UCS-24X7, an uninterruptible cooling solution specially devised for server rooms in small to mid-sized IT ...
More
Tata SFC 407 EX launched in Kerala
Brand Quest
Comments & Letters to the Editor to: bleditor@thehindu.co.in
Subscribe to: Business Line
|
RSS Feeds