MARKETING
STRATEGY
HLL thrust on four businesses
FOR Hindustan Lever Ltd (HLL), 2004 will be the year to focus on four businesses — the confectionary brand, Max; ayurvedic range Ayush; direct marketing network, HLL Network; and water. HLL's entry into water business will be different, ...
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Bertelsmann Media plans to enter India
BIG media groups are making a beeline for India; and the latest to explore the market is Germany's Bertelsmann Media. The company's Chairman and Chief Executive Officer (CEO), Mr Gunter Thielen, is in the Capital in search of opportunities in the ...
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ADVERTISING
Pepsi aims to trigger more thirst with new adverts — Yeh dil maange - to appear no more
PEPSI is all set to kick off its ad campaign for 2004 with a brand new tagline - Yeh Pyas Hai Badi. This replaces the Yeh Dil Maange More tagline, which the company had been using for the last five years. The new campaign is ...
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CHANNELS AND FRANCHISES
BPCL marks Rs 1,500 cr for expanding distribution
The company is in talks with Gujarat State Petronet Corporation for a joint venture in Gujarat.
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Indraprastha Gas mulls supply to 4 more cities
INDRAPRASTHA Gas Ltd, the company credited with making Delhi more eco-friendly, now plans to extend its piped natural gas network to four new cities. IGL plans to set up city gas distribution networks in Noida, Gurgoan, Faridabad and Ghaziabad, ...
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Finolex to strengthen distribution network
THE Pune-based Finolex Industries, one of the leading manufacturers of PVC pipes in the country, has chalked out a plan to strengthen its distribution network in Kerala. The company, which has identified the State as one of the thrust areas to ...
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RETAILING
Reliance to put up 350 petrol pumps by March
RELIANCE Industries Ltd will have lined up 350 petrol pumps and seven terminals across India by next month, said Mr Mukesh Ambani, Chairman and Managing Director, RIL, here today. "We are ready with our retail outlets. By March we will put up ...
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SF Jeans hopes to increase sales; to open 13 new stores
SF Jeans, which marked the foray of Madura Garments into the denim category, plans an aggressive retail push by opening 13 new exclusive stores in fiscal 2004-05. The brand also hopes to increase the sales revenue to Rs 18.5 crore during the ...
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Liberty Shoes to enter branded retailing with subsidiary
LIBERTY Shoes is foraying into branded retailing of its own products and other fashion items through a recently-floated subsidiary company. According to Mr Adarsh Gupta, Executive Director, the name of the branded retail outlet would be ...
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BRANDS
`India, a challenging market for global perfume brands'
INDIA and CHINA are two of the most challenging markets for the global perfume industry to crack open on account of regulations, tax burden and inadequate retail network. According to Mr Olivier Desmaison, Export Manager, Inter Parfums, the ...
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Knitwear brand Classic Polo plans menswear range
THE Tirupur-based Classic Group plans to extend its Classic Polo range from knitwear to trousers, shirts, shorts and denims in the mid segment or `aspirational-economy' category. The price range for shirts will be from Rs 475 to Rs 895. It also ...
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STANDARDS & BENCHMARKS
Consumerism peddles branded goods as symbols of good life
FAST moving consumer goods do not move merely fast in Kerala, some of them even fly off the shelf, as elated manufacturers would vouch. As is famously known, the State has been experiencing a consumption boom and increasing standards of ...
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CII told to join Govt in anti-counterfeiting drive
ADOPT zero tolerance for counterfeiting, make the consumer aware of redressal mechanisms, and involve the trade in curbing the menace of counterfeiting. These were some of the concerns voiced by industry experts at a conference hosted by the ...
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NEW PRODUCTS & SERVICES
Tata Motors launches LCV variant
TATA Motors on Tuesday launched its latest offering in the light commercial vehicle segment (LCV), SFC 407 EX Turbo.With a 59 per cent market share in the segment, the company hopes to further consolidate its position through this new technology ...
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Kurlon rolls out `Spinekare' mattress
THE Bangalore-based Kurlon Ltd, as a part of its national rollout, launched a new range of products for the southern region. The range includes the memory foam mattress `Spinekare'. Mr T. Sudhakar Pai, Managing Director, Kurlon Ltd, said that ...
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Brand Quest
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