MARKETING
STRATEGY
GM getting ready to launch MUV Trevora
GENERAL Motors India (GMI) is gearing up for a high-summer launch of its much-awaited multi-utility vehicle (MUV) from the Isuzu stables, the Trevora. Top sources told Business Line that the company has also decided to bring in Daewoo's ...
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ADVERTISING
Don't chicken out of consuming eggs...
THE fear of disease can sometimes be more damaging than the disease itself, or so it seems with the recent bird-flu. Consumers are in two minds on whether in fact, they could eat an egg a day - the compelling `Sunday ho ya Monday, roz ...
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Who is Arjun's father?
THIS is not from a GK quiz, but who is Arjun's father? You would well turn to the big Mahabharat tome to find an answer to the question, and say that Kunti gave birth to Arjun by invoking Indra, the king of gods, using the art of ...
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DIRECT MARKETING
Amway to launch nutrition products
AMWAY India has chalked out major initiatives to further boost its presence in nutrition and wellness category. The twin-track strategy include the launch of new products on the one hand and going in for local manufacturing on the other, Mr S. ...
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MARKET SHARES
Escotel `overtakes' BSNL in Kerala
KOCHI: Escotel Mobile Communications Limited (Escotel) has claimed that it had overtaken BSNL to regain the number one position in Kerala in terms of cellular numbers after trailing behind the latter for the last eight months. Making ...
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TRENDS
Pochampally silk sarees for AI airhostesses
AIR-INDIA has received the first consignment of Pochampally `tie and dye' sarees from APCO (Andhra Pradesh State Handloom Weavers' Co-operative Society Ltd), which will be worn by airhostesses on its flights shortly. The public sector air ...
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NEW PRODUCTS & SERVICES
Ethnic food launched
KOCHI: Pune-based Desai Brothers Ltd, after having forayed into the ethnic food markets of Maharashtra, Andhra Pradesh, Tamil Nadu, Gujarat and the North, has made its way into the ethnic food segment in the markets of Kerala. ...
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Sara Spices launches cook gravy in sachets
KOCHI: Sara Spices of Kerala-based Anna Group of companies has launched ready to cook gravy in sachets for cooking different vegetarian and non-vegetarian dishes. The products are hygienically prepared as per the traditional recipe and ...
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Brand Quest
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