MARKETING
STRATEGY
ESPN-Star Sports joins Subhash Chandra's DTH platform
THE Subhash Chandra-promoted ASC Enterprises has managed to get ESPN-Star Sports on its direct-to-home platform — Dish TV. This would be the first big pay channel broadcaster outside the Zee-Turner bouquet to be part of the platform. ...
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ADVERTISING
Sasi launches ad academy
SASI Advertising, a Chennai-based ad agency, has launched an academy for advertising training and education — Sasi Academy for Advertising Research and Communication. The institution, in Coimbatore, will seek to impart training in ...
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O&M plans research centres to study local idiom for ads
IF you want your ads to make an impact on the local audience, merely dubbing them won't help. It is equally important to have an understanding of the kind of words and symbols that would actually appeal to them. This seems to be the ...
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BRANDS
Clarins now plans to launch women's perfumes
CLARINS, the owner of the men's perfume brand Azzaro, has plans to enter the Indian market with its feminine equivalent, Thierry Mugler perfumes, in March 2004, and will initially be retailed at six to seven stores. Last week, Azzaro unveiled a ...
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NEW PRODUCTS & SERVICES
Godrej targets health food market with soya milk Sofit
THE foods division of Godrej Industries Ltd (GIL) is eyeing the health foods market as a category to propel growth. In that initiative the company has launched a soya milk product under the brand name Godrej Sofit. Sofit, launched in a retail ...
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Hide & Seek variants to take on Britannia's cookies
TAKING on Britannia's brand of Good Day cookies, Parle Products has introduced two new variants under its chocolate chip cookie brand — Hide & Seek. Sporting flavours such as butter and cashew badam, Hide & Seek is pitting its offerin
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Brand Quest
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