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Tuesday, Feb 03, 2004

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Power centre

Our Bureau

The trade fair will showcase products for the power and electricity industry, keeping in mind the Government's ambitious target of adding one lakh MW power capacity to the existing 1.1 lakh MW. According to organisers, this could translate into business worth $200 billion. Archana Chaudhary takes a look.


Mr R.N. Khanna, Chairman, Elecrama Organising Committee.

THIS week, New Delhi will once again play host to what has been hailed as the largest exhibition of power, electrical, industrial electronics and allied products in all of Asia, West Asia and Africa.

Elecrama 2004 is the sixth international gathering of professionals, businesspersons, vendors, contractors, consultants and all those connected with the electrical industry in India.

It is being organised by the Indian Electrical and Electronics Manufacturers' Association (IEEMA).

Mr L.K. Advani, Deputy Prime Minister, will inaugurate the trade fair to be held at Pragati Maidan from February 3-7. Mr Arun Jaitley, Union Minister of Commerce, and Ms Jayawantiben Mehta, Minister of State for Power, are also expected to attend.

The exhibition will cover over 30,000 sq. mt. of exhibition area. It is expected to attract 1,000 exhibitors from across the world and almost one lakh visitors.

Elecrama 2004 is expected to showcase products for the power and electricity industry, keeping in mind the Government's ambitious target of adding one lakh MW power capacity to the existing 1.1 lakh MW. This could translate into business worth $200 billion, according to Elecrama organisers.

The exhibition is expected to attract at least 46 Indian corporate giants, not to mention participants from at least 16 different countries.

Over 100 overseas companies are expected to participate.

Besides, buying missions are expected from the US, the UK, Germany, Japan, South-East Asia, Africa and the Gulf region.

The event is supported by the Ministries of Power, Commerce and Industry, Heavy Industries and Public Enterprises,

Communications and Information Technology, Railways and Defence

According to Mr R.N. Khanna, Chairman, Organising Committee, the Elecrama trade fairs held every alternate year, are "widely acknowledged as the largest and the most focused trade fairs for the entire range of electricals, industrial electronics and lightning equipment anywhere in Asia. This (fair) will serve as an excellent platform to make contacts and to see the latest trends and developments from renowned manufacturers from India and all over the world."

Business visitors to the fair will include senior officials from the Government, PSUs, owners and top decision-makers from different sectors of the industry. Designers, procurement staff, material and project managers are also expected to attend.

In addition, electrical contractors, panel builders, consultants, consumers of electrical and electronics equipment for utilities, industrial and commercial establishments are also expected to attend.

The Elecrama 2002 fair had seen 724 exhibitors. Of the 98,000 visitors, close to 57 per cent were top decision-makers from manufacturing, trading, contracting and consulting firms, 20 per cent were Government officials and 23 per cent were from other industries. This year, the number of exhibitors expected is close to 1,000.

The products profiled at the exhibition are expected to be equipment used in various aspects of power generation, transmission and distribution.


A worker at a fuse assembling section.

This will include generators, alternators, transformers, and switchgear and control gear equipment such as process control instrumentation, circuit breakers, isolators and relays.

Also on display will be capacitors, instrument transformers, transmission line towers, testing, measuring equipment, telecommunication, medical electronics, cables, conductors, winding wires, Railway electrification, signalling and communication, etc.

Elecrama 2004 will include five seminars on subjects related to the power industry such as energy-efficient products, electrical rotating machines and techniques of design.

The seminars are expected to help interaction within participants and with industry experts.

The exhibition will also offer recognition of excellence at the Design Centre where award-winning products and technologies will be on display at a special pavilion.

At the SIDBI pavilion, 75 small-scale industrial units have been offered financial assistance jointly by the IEEMA and SIDBI.

In order to enable engineering institutions and aspiring engineering students to display their projects, a students' pavilion has been set up.

Also, overseas and domestic buyers will be able to see facilities for tool making, plastic mouldings, punch parts, mouldings, thermo, dies castings, etc.

Among other services made available are access to banks, foreign exchange, couriers, public phone booths, cellular phone hiring, car parking and hiring, etc.

The event has already aroused tremendous interest among power sector professionals, business persons, vendors and contractors.

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