MARKETING
STRATEGY
Sony plans to push car audio
WITH people spending more time in their cars than ever before and given the pace of the expanding car market in the country, Sony India Pvt Ltd has chalked out a marketing strategy to push its car audio category. Currently, the grey market ...
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CUSTOMER RELATIONSHIP MANAGEMENT
TVS implementing two-shift day for vehicle servicing
TVS Motor Company may ask its dealers in Chennai (and in other cities too) to work a nightshift for servicing vehicles, there being so much demand for servicing in the city. However, the nightshift may take sometime to happen. But what is very ...
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Hyderabad postal cell decentralised
HYDERABAD: The Andhra Pradesh Postal Circle has decided to decentralise the Hyderabad customer care centre in order to bring the services relating to redressal of grievances closer to the public from February 11. Customers can also place ...
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PROMOTIONS & OFFERS
F1 dreams drive him high
NARAIN Karthikeyan, the fastest Indian on wheels, has given himself three more years by when he should earn for himself a Formula One seat. "If I don't make it by my 30th birthday, I'll do something else... other than drive for F1," the ace ...
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Visakha Coffee Utsav on Feb 2
THE Coffee Board will organise the Visakha Coffee Utsav for two days from February 2 at the Viswapriya function hall on the beach road here. Coffee is grown by Girijan farmers in the agency (tribal) areas of Visakhapatnam district, and ...
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RETAILING
Amara Raja opens third PitStop in Kerala
AMARA Raja Batteries Ltd (ARBL) has launched an "Amaron PitStop" here, the third in the State and the 39th in the country. Ace driver and brand ambassador Narain Karthikeyan opened the PitStop, an exclusive retail showroom for the entire ...
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Westside to open second store in Bangalore
BANGALORE: Westside, a unit of Trent Ltd, will open its second store in Bangalore at Koramangala next month. The new 24,000 sq ft store will be the anchor store at the Forum Mall, which is nearing completion. Apart from a variety of ...
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Apparel retailers face-off against cos over margins
THE retail boom in branded apparel is beginning to show its flip side. The Delhi Apparel Retail Association (DARA) has intensified demands for at least 33 per cent retail margins on branded apparel even as major companies, including Madura ...
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BRANDS
Salora group forays into childcare biz
DISTRIBUTION company R.P. Electronics, promoted by the Rs 1,000-crore Salora International group, today announced its foray in the fragmented and largely unorganised Rs 500-crore childcare market. Announcing this at a press conference, Mr ...
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NEW PRODUCTS & SERVICES
Bril unveils glue stick
BRIL, the stationery products manufacturer, has introduced Bril Stik, a glue stick for home and office use, according to a press release from the company. Bril Stik priced at Rs 20 for an 8 gm pack has been launched in Tamil Nadu, Karnataka, ...
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New model of Ambition from Hero Honda
HERO Honda Motors, the two-wheeler maker, today launched a new version of its Ambition model, aimed at shoring up sales of the motorcycle. The Ambition135 sports a new headlight, a trip meter, new stripes and a new dial design in the instrument ...
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Maruti launches new version of Baleno
MARUTI Udyog Ltd on Thursday launched a new version of its mid-size sedan, Baleno, and cut prices of two other existing versions of the car. The new Baleno LXi is priced at Rs 5.60 lakh (ex-showroom Delhi). The new variant has the same engine ...
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Brand Quest
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